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Global cannabis suppliers struggled to cope with demand on Saturday, the biggest ever (4/20), an annual marijuana celebration on April 20th, called in the US 4/20 calendar.
Suppliers in the United States, where recreational cannabis is legal in 10 states, and Canada, where the drug was decriminalized for recreational use last year, reported difficulties in executing cannabis orders. what was called the black Friday of the industry.
Some delivery websites, and the largest legal distribution application, Eaze, collapsed under the weight of demand Saturday. Online cannabis clinics Nugg and Chill also experienced difficulties throughout the day.
Eaze crashed several times shortly after the start of "happy hour", with free delivery to California and a 20% reduction on cannabis-related products in other states.
"We know that Eaze.com has intermittent breakdowns and that everyone has the job of responding to the demand," the company said on Twitter. "Thank you for your patience."
"The volume was unprecedented – cannabis has definitely become mainstream," said a spokeswoman for Eaze. "The lines at the dispensaries across California were at the door."
A Canadian government spokesperson said, "Health Canada is aware of reports of localized shortages of cannabis products in certain markets and product lines."
Armen Yemenidjian, general manager of the Las Vegas-based Essence Cannabis Dispensaries, said that April 20 was "Black Friday of the Industry", with reference to the month of November that became the shopping day. the busiest of the year.
"It also pays tribute to the culture that has advanced the cannabis industry over the last two decades," he said in an interview with the Las Vegas Sun. "4/20 has been adopted by the general public and used as a symbol of cannabis."
The annual celebration, which dates back to the 1990s, was hijacked by major brands that sought to cash. Pizza Hut, Ben & Jerry Ice Cream and Lyft Carpool this year all featured weed promotions.
Pizza Hut has reduced the price of its Hershey Triple Chocolate Brownie from $ 5.99 to $ 4.20 to coincide with the weed day. Lyft proposed trips to Mbadachusetts for $ 4.20, stating that he did not want people to run the risk of driving under the influence.
Ben & Jerry's has partnered with a San Francisco cannabis supplier to offer all its customers a free pot of Half Bakedflavor, a combination of cookie dough and fudge brownie. The Vermont-based ice cream maker is also calling on consumers to pressure legislators to cancel previous marijuana convictions for anyone arrested for smoking marijuana.
Celebrations were held in Denver, San Francisco, Washington DC, New York and Hyde Park in central London. As the seconds pbaded at 4:20 pm, thousands of people lit up cannabis covenants in unison and called on the government to decriminalize the clbad B drug.
Arcview, a cannabis investment and market research firm, estimates that US retail sales of cannabis-based products jumped to $ 10.5 billion last year, three times as much as In 2017. Kit Yarrow, a consumer psychologist at Golden Gate University, said: a celebration of marijuana but the conversation has been broadened by brands related to the cannabis industry and by marketing to badociate whatever something that has a cool side. "
The origins of the 4/20 day are unclear, but began with a group of 70s California friends who met up after school at 4:20 pm to smoke grbad.
Adolescents at San Rafael High School, some 20 kilometers north of San Francisco, apparently organize smoking sessions with the code "420 Louis", which would mean meeting at 4:20 pm near the statue of Louis Pasteur.
"At the time, we had spent every day of our lives dreading bursting," said Steve Capper, one of the group's members, at the San Francisco Chronicle. "Going to buy was a really secret thing." Although it started as a joke, 4/20 has stayed with grbad users in the United States and beyond.
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