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"The studios had the habit of reporting the percentage of 3D in the opening weekend and they are rarely doing it now, as there is no reason to report it, it's not a problem. is so disappointing, "said Jeff Bock, Senior Analyst at Exhibitor Relations.
Once considered a pure spectacle, 3D has lost its luster to the public. Not only are plastic glbades uncomfortable, but 3D elements are not always intentional. In many cases, technology is an afterthought and the movies are converted to a 3D version in post-production.
"Nobody runs exclusively in 3D, with the exception perhaps of James Cameron with" Avatar ", said Bock. "When" Avatar 2 "comes out, people will probably see this in 3D because they were designed for 3D."
For movies whose 3D production is not a priority, the foreground images remain crisp and vivid when viewed, but the background tends to become blurry and fuzzy. For this reason, many moviegoers consider that 3D is more of a distraction than an experience.
Children, of course, are more excited about 3D movies. On average, 7% of this group relied on 3D to see a movie, according to the Comscore PostTrak audit survey. In comparison, parents accounted for an average of about 4% and the general public cited 3D as the reason for watching a movie about 3% of the time.
Paul Dergarabedian, Senior Analyst at Comscore, said the success of 3D was very much about content. Which means that some movies sell better than others when it comes to 3D projections.
For example, 22% of children said they wanted to see "The Angry Birds Movie" because of 3D, 12% of parents said they wanted to see "Crimes Grindelwald" for 3D and 14% of moviegoers in general see "TMNT: Out of the Shadows" for this reason.
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