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As more and more urban professionals use rented scooters for intruder mobility, prices rise according to service demand.
Getty
About six weeks ago, I discussed the economic structure of the unit and the lime, as well as the possibility of a significant rise in prices of shared electric scooters.. The initial price of the electronic scooters without dock was both temporary and aggressive: $ 1 (USD) to unlock and 15%; per minute. This has resulted in a low but generally profitable source of revenue, including overheads and badociated costs.
But what we expected was not necessarily what happened. Scooters have been stolen, vandalized and generally abused at various rates. Municipalities imposed a wide range of licensing fees and user fees. Several operational costs differed from jurisdiction to jurisdiction.
The approach of Bird (and Lime, and Spin, and others) from the beginning is based on a unique descendant model. The challenges they face are not surprising; markets being what they are, expect a generic solution that fits all possible markets to be disappointing. Micromobility is a practical and useful concept with considerable potential, but it can only be fully realized if shared scooter deployments are carefully adjusted to reflect the markets they serve. In other words, one size does not fit all.
This was confirmed earlier this month by Bird, who chose to respond to market factors within each jurisdiction:
"But Bird this weekend has increased its rate to 33 cents per minute, according to the California company's application. It used to cost 15 cents a minute. The company said it has updated its price range from 10 to 33 cents a minute. "Similar to hiking, Big Macs and coffee mugs, our prices now vary by city," the company said in a statement.
This initial upward push on the price of scooter rides immediately made e-scooters a sustainable venture in several jurisdictions where it could have lost ground. The fact that an 800-pound gorilla like Bird has acknowledged this need explicitly announces the beginning of what could be a new era of profit in the field of micro-mobility.
This pricing change supports the argument of community micro-mobility that I presented four months ago. Each community is unique in its needs and wishes, in its expenditures and in its transportation corridors, which must be recognized. Give local residents the means to provide micro-mobility services to their own neighborhoods could result in a wonderfully tailored offer for everyone involved, from runners to service providers.
The retail economy will probably grow with the sharing economy.
Getty
The evolution of service charges should not come as a surprise, as the world moves unquestionably towards a sharing economy supported by a market economy. It is not unreasonable to expect new adaptations as regulation, market demand and services catch up with opportunities in this area. Bird's rising price per minute is a step in the right direction. As the global urban population moves away from owning private vehicles to lower-cost multimodal transportation solutions, the desire to spend more on public transit and first and last mile mobility will increase . The markets are already showing signs of higher price absorption for scooter journeys. Micro-mobility adoption rates are likely to be the so-called "hockey stick curve" over the next five years, as social pressures and market forces converge to find the most useful and practical means for city dwellers. When the world realizes that we are in a new era, scooters shared under dozens of different brands could be as commonplace as pizza outlets in any downtown.
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As more and more urban professionals use rented scooters for intruder mobility, prices rise according to service demand.
Getty
About six weeks ago, I discussed the economic structure of the unit and the lime, as well as the possibility of a significant rise in prices of shared electric scooters.. The initial price of the electronic scooters without dock was both temporary and aggressive: 1 dollar (USD) to unlock and 15 ¢ per minute. This has resulted in a low but generally profitable source of revenue, including overheads and badociated costs.
But what we expected was not necessarily what happened. Scooters have been stolen, vandalized and generally abused at various rates. Municipalities imposed a wide range of licensing fees and user fees. Several operational costs differed from jurisdiction to jurisdiction.
The approach of Bird (and Lime, and Spin, and others) from the beginning is based on a unique descendant model. The challenges they face are not surprising; markets being what they are, expect a generic solution that fits all possible markets to be disappointing. Micromobility is a practical and useful concept with considerable potential, but it can only be fully realized if shared scooter deployments are carefully adjusted to reflect the markets they serve. In other words, one size does not fit all.
This was confirmed earlier this month by Bird, who chose to respond to market factors within each jurisdiction:
"But Bird this weekend has increased its rate to 33 cents per minute, according to the California company's application. It used to cost 15 cents a minute. The company said it has updated its price range from 10 to 33 cents a minute. "Similar to walkers, Big Macs and coffee cups, our prices now vary by city," the company said in a statement.
This initial upward push on the price of scooter rides immediately made e-scooters a sustainable venture in several jurisdictions where it could have lost ground. The fact that an 800-pound gorilla like Bird has acknowledged this need explicitly announces the beginning of what could be a new era of profit in the field of micro-mobility.
This pricing change supports the argument of community micro-mobility that I presented four months ago. Each community is unique in its needs and wishes, in its expenditures and in its transportation corridors, which must be recognized. Give local residents the means to provide micro-mobility services to their own neighborhoods could result in a wonderfully tailored offer for everyone involved, from runners to service providers.
The retail economy will probably grow with the sharing economy.
Getty
The evolution of service charges should not come as a surprise, as the world moves unquestionably towards a sharing economy supported by a market economy. It is not unreasonable to expect new adaptations as regulation, market demand and services catch up with opportunities in this area. Bird's rising price per minute is a step in the right direction. As the global urban population moves away from owning private vehicles to lower-cost multimodal transportation solutions, the desire to spend more on public transit and first and last mile mobility will increase . The markets are already showing signs of higher price absorption for scooter journeys. The adoption rates of micro-mobility may form the so-called "hockey stick curve" over the next five years, as social pressures and market forces converge to find the most useful means and more convenient for city dwellers. When the world realizes that we are in a new era, scooters shared under dozens of different brands could be as commonplace as pizza outlets in any downtown.
