Result of the alphabet T1 2019

Alphabet, Google's parent company, is expected to release its first quarter results after Monday's bell. The company's executives will discuss the results with badysts at 4:30 pm Eastern Time.

Here's what badysts are waiting for:

• Earnings per share: $ 10.61 Expected by Refinitiv Survey of Analysts
• Returned: $ 37.33 billion forecast by Refinitiv survey
• Cost of acquisition of the traffic: $ 7.26 billion expected, according to FactSet

According to badysts' estimates, sales have probably increased by 20% compared to the previous year, due to continued spending on mobile search and ads for purchases and trips.

The company's continued growth, even in a market as mature as that of research, has pushed the stock price to a record after a slide at the end of last year. The title gained 24% this year, joining a broader recovery of the technology industry. Regardless of investors' concerns about the potential regulations of the US tech giants, they do not play an important role in their current valuation of Alphabet.

In Monday's report, investors will pay close attention to traffic acquisition costs (TACs), which correspond to fees paid by Google to partner sites, as they have a significant impact on Alphabet's profitability. . Analysts expect the company to announce a 16% increase in TAC over the previous year to $ 7.26 billion, a slight decrease from the fourth quarter quarter.

The cost per click (CPC) on Google properties, which measures the amount advertisers charge for Alphabet for ads on its sites, is down. This is an indicator that investors are using to evaluate the health of Google's advertising business, facing competition from giants like Amazon and emerging companies such as Pinterest.

Google has focused most of its future growth on emerging sectors of its business, while CPCs are declining. The company's computer hardware and cloud operations are typically included in Google's "other revenue" business, where badysts expect it to grow 30 percent to $ 5.67 billion, according to FactSet. The other "bets" of Alphabet, which include its stand-alone business, Waymo, and its health business, remain very modest. Revenues are expected to rise to $ 172.2 million from $ 150 million a year ago.

Following the release of last quarter's results, Alphabet's shares fell due to higher than expected capital expenditures and lower operating margin.

Much of Google's costs over the last few quarters has been devoted to building the company's cloud business, which is trying to keep pace with market leaders, Amazon Web Services and Microsoft Azure. Thomas Kurian, a long-time Oracle executive, was named CEO of Google's cloud group in November. At a conference held in February, he said Google's cloud commerce "will accelerate even more growth than we have to date."

In addition, Alphabet is expected to earn billions of dollars from its investments in two of this year's largest technology IPOs: Uber and Lyft. It holds about 5% of each company.

Subscribe to CNBC on YouTube.

Watch: Google announces a new streaming game service called Stadia