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Walmart has great plans to offer you original content for the family that you have never requested via its streaming service, but it also wants you to buy things. while you watch.
Quoting sources close to the topic, Bloomberg reports that the department store plans to use Vudu, the streaming service it acquired in 2010, to sell products to viewers. To do this, the company would have developed what Bloomberg described as a "new advertising technology" that it made known to potential advertising partners. According to one of its sources, Walmart "has already convinced some of its largest suppliers to commit tens of millions of dollars in upstream advertising sales."
The original programming that Walmart plans to use to sell you shit is a two-pronged approach to boosting its bottom line. The broadcasts are supposed to help increase Vudu's numbers while also offering the opportunity to increase profits with what Bloomberg has described as "content that can be purchased". Vudu is currently an advertising funded platform. "The opportunity to buy products seen in the emissions, such as paper towels or soft drinks."
Walmart did not immediately return a request for comment on the report.
You may be wondering what kind of glorified ads you are invited to watch via this supposedly "new advertising technology". One of these broadcasts includes a 1983 re-launch of John Hughes attached. Mr. MomJulian Franco, head of AVOD advertising and content at Vudu, said in October "would be a good first step for us". According to Bloomberg, the company also plans to revitalize other family-friendly entertainment. This scans with the comments made by Franco at the time the Mr. Mom the restart has been announced.
"As parents, we want to share with children the TV shows and movies we grew up with," Franco said in a statement last year. "They made us feel something. The reality is that we want our children to feel the same. "
Product placement is boring and embarrbading, so the idea of going through a show that is active trying to sell shit seems absurd to me. The way in which society even plans to implement this system also raises very big questions. Will we get literally Pop-Up Videostyle bubbles that populate a link to Doritos on Walmart dot com? Will advertising clicks automatically disrupt the flow of the show you are watching? Is it a same-day delivery scenario or something that happens a few days later? So many questions!
One thing is certain: our future of dystopian entertainment has been fully realized.
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