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West Ham United is proud to announce a strategic partnership with Socios.com, the blockchain-based fan engagement platform.
This is the first partnership between a Premier League club and Socios.com, joining clubs such as European clubs Paris Saint-Germain and Juventus.
Socios.com is a unique mobile application for football fans. They gain the opportunity to vote – by buying, winning, or searching for fan chips – on selected club decisions, to win club awards and to face once and for all. experiences of a lifetime.
As the official global partner of West Ham United, Socios.com will launch the official West Ham United token. The club will seek out fans' opinions and opinions by organizing exclusive mobile app polls, Fan Tokens giving fans the chance to vote and make their voices heard. Fan Tokens will also allow fans to access rewards, exclusive products, games, standings and exceptional experiences.
West Ham United's presence on Socios.com's state-of-the-art platform will also allow us to interact and get real-time, live feedback from our global fan base.
Karim Virani, Commercial and Digital Director West Ham United
The club will work with Socios.com on how supporters can earn fan chips and the types of decisions that token holders can influence, ranging from player appearances to Man of the Match votes.
With more than 40 million supporters worldwide and a global digital fan base exceeding five million on social media platforms, the launch of the West Ham Fan Token will evolve the club's fan engagement strategy and expand their global audience, especially our fans even closer to the club.
The West Ham United fan token will be available to fans early in the 2019/2020 season; Fans can buy fan chips directly via their mobile phone via the Socios.com app. Fans will have more influence if they have more tokens of fans. The value of the fan token will also increase or decrease depending on market demand and team performance.
Karim Virani, Digital and Commercial Director of West Ham United, said, "Our fans are what makes West Ham United a unique and special club and we are excited to partner with Socios.com to give fans a new way to interact with the club. .
"We recognize that many fans are primarily digital users, and many are studying and using new technologies on a daily basis. As a result, West Ham United's presence on Socios.com's state-of-the-art platform will give us the opportunity to interact and get real-time, live feedback from our global fan base, which will be important for our future. fan engagement strategy.
"We are very excited about the opportunities offered by Socios.com to offer fans the best possible experience, that they live within one kilometer of the stadium or thousands of miles away."
Emma Diskin, Director of Marketing and Communications at Socios.com, said, "We are delighted and proud to have West Ham United as Premier League Partner. With one of the most pbadionate and committed supporters of the Premier League, West Ham United is an avant-garde club that can maximize the voting potential of fans and Fan Tokens can offer fans and clubs in strengthening the commitment of football supporters.
"I am delighted that West Ham United has chosen to partner with Socios.com and we look forward to presenting the innovations that our sports engagement platform and technology can offer to the club, its fans and the team. rest of the Premier League. "
Alexandre Dreyfus, CEO and founder of Socios.com, added, "We are building a strong ecosystem of high-level clubs from the best and most exciting leagues around the world and are very happy to have West Ham United as their first The Premier League club will lead the evolution of the engagement of football fans.
"Having a club like West Ham United adopt the supporters vote is an important step in achieving our goal of creating the world's largest football community and market for football fans, while demonstrating that blockchain and crypto are the trusted technology of the general public.
"We will soon be announcing more European partners and hope that more Premier League clubs will follow West Ham's leadership in creating a commitment of top-notch supporters."
The official West Ham United fan chip will only be available on Socios.com and can be redeemed for the platform's native token, $ CHZ. Fans will need to buy Chilean tokens to trade for chips.
More information on the official West Ham United FC fan chip and how fans can interact with the club via the platform will be available before the launch.
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