Apple's earnings appeal: price cuts and iPhone services help stop the decline in sales

IPhone sales continue to decline sharply, according to Apple's earnings report for the second quarter of its fiscal year, though its inventory and services business is on the rise today.

The extremely important business figure of Apple for the iPhone fell by 17% for the quarter ending March 30, reaching $ 31.05 billion. A year ago, iPhone revenues rose to 37.56 billion dollars.

You can highlight the constant dislike of users for newer and more expensive iPhones. The iPhone XS Max is the most expensive phone from Apple to date. The "budget" of the iPhone XR remains quite expensive and the iPhone XS has not changed much compared to the iPhone X.

According to new rumors about the iPhone 11, a triple-lens camera upgrade and the ability to wirelessly charge other devices (convenient for the new 2019 AirPods), but the Apple phone should not benefit from a new smartphone design, unlike its competitors.

How does it unravel the bleeding of an iPhone

Apple said lower prices in some countries helped it recover, so its declines were "noticeably slower later in the quarter," according to CEO Tim Cook. Appeal of Apple's profits today.

Unfortunately, Apple no longer publishes numbers for the number of iPhone units sold. Its sales on Mac have seen a slight decline (Apple charging "processor constraints on some models"), while sales on iPad have increased (Apple has put forward the new iPad Air and iPad mini). The attractive category of Wearables, Home and Accessories of the company had a nice bump.

Services are what Apple has been talking about most recently, and the call for results has not been different. Of a total of $ 9.85 billion, Apple claims to have broken new records for Apple Music, the App Store and Apple Pay.

The company has just launched Apple News Plus and the next Apple TV Plus, and Apple Arcade will arrive later in 2019. They will join Apple Music to generate new revenue from subscriptions.

"The service represents 20% of our revenue for the March quarter and one-third of its gross profit," said Apple's chief financial officer, Luca Maestri, during the call for Apple's benefit.

Of course, Apple's iPhone revenues are still 2.8 times larger than those in its growing service category and it's becoming a perilous business. Netflix has spent $ 15 billion in original content, HBO presents shows that are well known as Game of Thrones and Disney Plus. Released November 12 with a catalog of products packed by Disney, Marvel and Star Wars.