[ad_1]
Liverpool FC has reached an agreement with the AXA global insurance brand.
The company will become a main partner and the official adorer of the club in training from the 2019/20 season.
As part of the deal, Liverpool FC and New Balance unveiled a new workout collection, which will feature the AXA branding. This includes warming jackets, hoodies and sweatshirts, among other products.
Billy Hogan, Managing Director and Chief Commercial Officer of Liverpool FC, said: "As a global leader in its sector, AXA shares our ambitions and values, and we have already enjoyed great success since the beginning of our partnership in 2018.
"We look forward to strengthening our special relationship and continuing to bring fantastic experiences to our fans around the world."
AXA will also continue to work closely with the club's men's and women's teams, leaders, coaches and health professionals to support the promotion of healthy wellness and lifestyle.
"We are excited about this new milestone in our partnership with Liverpool FC, which began in 2018." consideration globally. "
Source link
