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Product links appear on certain videos on YouTube. This is apparently part of a Google Express test, while the company is trying to increase its results. ( Szabo Viktor | Unsplash )
It seems that Google is using YouTube to encourage people to buy content through its own Google Express service. According to The Information, the company inserts links under YouTube videos for recommended products, with unbeatable prices.
Some products have appeared in Nike videos, for example. By clicking on it, the reader would go to the Google Express Marketplace to buy everything that is presented.
The information notes that more and more people are jumping on Google's buying platform. Earlier this year, Google began testing shoppable ads in image searches. The company would experiment with these options to reinforce its shopping activity.
Google Express to take on Amazon?
It is hard to imagine that Google would reach the level of Amazon in this space, currently the leader of e-commerce. But as more and more retailers join them, it gives them the opportunity to go after themselves, but it does not take a genius to see how big an order is. Google takes a discount on products sold via Express, but as Engadget notes, its revenue is minimal compared to Amazon's retail revenue.
Express reported about $ 1 billion in 2018. In contrast, the retail division of Amazon generated revenue of $ 141 billion, and only in North America last year. It's hard to determine for now whether Google plans to overthrow Amazon from his reign. However, the company must hold an event called Google Marketing Live later this month. The I / O developer conference is taking place next week. It is possible that you have additional information on links to YouTube products from here.
It happened before
It is interesting to note that YouTube has already tried similar things. For example, this allowed creators to add links to products under their videos last year, which means that this new initiative does not come without precedent.
In any case, this seems to be an attempt to increase business results and find new sources of revenue. But Google must be careful in this area. In 2017, the European competition authorities sentenced him to pay a fine of 2.7 billion dollars for having favored his products when Internet users were searching on Google. This, combined with Amazon's dominant dominance in the field of e-commerce, seems to guarantee that Google's attempts to boost Express will eventually be disappointing. Yet everyone deserves a chance at the top.
Thoughts on Google Express? As always, if you have something to share, do not hesitate to listen to them in the comments section below!
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