A banned Red Bull Tube poster following the "focus boost" claim

A Red Bull advertising campaign was banned for mistaken implication: the energy drink could increase concentration and concentration.

Posters on the London Underground suggested that Red Bull could help workers finish their work and return home at 4pm.

The Advertising Standards Authority stated that the advertising was light but involved unauthorized health claims.

Red Bull said the poster only promoted a "consumer initiative", encouraging workers to leave earlier.

Increased productivity

The poster proposed "the secret to finish early" and included a poem with the last rhyme: "Because to cross every obstacle of a hectic day, just know: Red Bull gives you ideas."

A person who saw the poster complained to the ASA that the advertisement implied that the energy drink containing caffeine had a positive effect on health, thereby improving concentration and improving health. ;Warning.

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But Red Bull told ASA that she was promoting her own "National Arrival Day at 4 pm" – a waterfall she invented specifically to be marked on the 14th. September 2018.

He denied that advertising suggests health benefits or that the drink makes people more efficient in the exercise of their work through increased concentration or concentration.

Claims not proven

But the ASA has ruled against Red Bull, saying that consumers would understand that the poster implied these health claims, which were not allowed on the EU's registry. .

The register of nutrition and health claims of the European Union is an official list of scientifically proven claims regarding foods and their health benefits.

"We considered that the penultimate line of the poem," Breaking through each obstacle of an eventful day, "implied that Red Bull could help improve mental focus, concentration, and levels. consumer energy, and therefore to increase productivity, "said the ASA.

The ASA decided that the advertisement should no longer be released and the company was asked not to suggest that its product could stimulate health and concentration when these claims were not on the register.