A Christian company forced to change its name after the name of the CBD that attracts cannabis fans

A Christian publishing house was forced to change its name to CBD after being besieged by the interest of people who thought they could sell cannabis products.

Christian book distributors have been known as CBD for decades, but in recent years the initials have become more familiar to cannabidiol, a non-hallucinatory substance derived from the cannabis plant.

The firm CBD has changed its name to become Christianbook, after being tired of continually pushing away the approaches of people less interested in the Bible and hymnbooks and even more by cannabis sweets, essential oils and medical treatments.

"A person can call and say," Hey, I'm looking for my order, "" said Ray Hendrickson, general manager of the family business. New York Times.

"It's like, 'what did you order? Oh, I ordered sweets. You do not have good company.

Mr. Hendrickson founded what is now the Christianbook 40 years ago with his brother Stephen, out of their parents' home.

He has now become one of the world's largest distributors of Christian resources and employs 600 people to help sell books, DVDs, personal school products and music to the faithful.

The company owns the www.cbd.com website, but when searched online, the results are dominated by cannabis.

Even Hendrickson's own mother found that the initial CBD was confusing.

"I was driving my mother recently on the road," he told the New York Times. "She saw a sign saying" The CBD is sold here. "I thought," No, mom. It's not us. "

Kraig Fox, chief executive of High Times, a monthly cannabis magazine, told the newspaper, "With the rapid rise of CBD and cannabis as legitimate industries, confusion is inevitable in the marketplace.

"Especially in the online environment, some companies may indeed see an increase in the number of clicks resulting from search engine algorithms or a misunderstanding of consumers, which is nonsense. may not be a bad thing. Others may see this as undesirable attention. "

Although the CBD remains technically illegal under US federal law, it has become increasingly popular in sweets, lotions, aerosols and even coffee.

Unlike THC, the active ingredient in cannabis that makes its users high, CBD is not intoxicating and instead has medicinal effects in the treatment of seizures.

It is now legally available in 11 states and can even be purchased in leading pharmacy chains in parts of America.

The CBD can also be legally purchased in the UK and has never been clbadified as an illicit drug, provided that it is a pure drug and does not contain THC.

On the other hand, some medical treatments derived from cannabis that contain THC can not be prescribed by medical specialists after Sajid Javid, the Secretary of State for National Defense, relaxed the regulations last year.