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There are several mobile solutions for your customers.
Getty
You are a startup that is working on an excellent application, you may have the chance to have a technician in your team but maybe not. You may be a company with an online or offline service that wants to put in the pockets of your customers. You've read articles about creating your app and you've presented some ideas, but what to do next. This article focuses on the concrete step of the digital product you want to build, which can be particularly complex for a person without any technical experience.
When you want to create an application, you must forget that you want to create an application and focus on the fact that you want to create a solution to your customers' problems. If this solution is digital, there are several options. Here's a quick look at some mobile-enabled options to help you choose the one that best suits your customers and business, and at least challenge the habit of creating a native app.
Understand what the application means
The first thing to do is to understand what the word application can mean. There are two main methods for creating a digital mobile product: native applications and web applications (web applications). Native apps are digital products that run on the operating system of your mobile phone and can use the features of your phone, much like an internal employee who has the keys to all the doors. Web applications are digital products that work through your mobile phone's web browser and can use certain features of your phone. It's like external workers that you hire and who have the keys to certain doors, can still provide excellent service and possibly work for you full time if you wish.
Native applications are coded with a different code for each operating system. This means that if you want to create a native application compatible with Apple Phone and Android phones, you must create it twice with different codes. A web application is built once, with a set of codes and works on all mobile phones (as well as desktop computers). To simplify things, I will also distinguish between website and web application. A website is informative and a web application is interactive.
Native Apps: Pros and Cons
Once you have downloaded a native application, you get a more self-contained solution. They offer a fast user experience, work offline and look great. A native application can access all the features of your phone, such as the camera, contact list, GPS and Bluetooth, making the most of your phone's resources.
On the other hand, native applications are slow to develop and expensive to develop. They are also less flexible and have high maintenance costs. Download times are long and require frequent upgrades, which can be frustrating for users. In addition, you can not use search engines or web links to bring users directly to the application in the App Store. This means that there are more obstacles to getting users to download the application and start using it. Examples are all around you, such as Facebook, Instagram and Monzo.
| Native apps | Development and maintenance | Performance | Other |
| Advantages |
& middot; & nbsp; & nbsp; & nbsp; & nbsp; High performance & middot; & nbsp; & nbsp; & nbsp; & nbsp; Works offline & middot; & nbsp; & nbsp; & nbsp; & nbsp; Can access all functions of the phone & middot; & nbsp; & nbsp; & nbsp; & nbsp; Good user experience |
||
| The inconvenients |
& middot; & nbsp; Long & middot; & nbsp; Expensive & middot; & nbsp; Less flexible & middot; & nbsp; High maintenance costs |
& middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Long download speeds & middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Must be updated |
& middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Can not use SEO & middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Can not use web links & middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The user must download it for use (takes up storage space) |
Web Apps: Pros and Cons
Web applications, on the other hand, are cheaper to develop, more flexible and have lower maintenance costs. They may have faster download times and are very easy to update. You also do not need the App Store to be downloaded.
The disadvantages of Web applications are that they work through the web browser and do not have the same access to all the features of the phone. The user experience is not always optimized. As Web applications evolve, however, the introduction of progressive Web applications (PWAs) brings them closer to native applications. PWAs can be added as a shortcut on your phone, which looks like a native application shortcut, and also works offline. They also have the added benefit of running on a desktop and mobile computer. In addition, Android now allows the addition of PWA to the Play Store.
Mike James Liv, who created the boot Mive Media which focuses on progressive web applications, explains the fundamental difference between web applications and progressive web applications. He points out that they work on the same technology but that the PWA use the latest capabilities modern web browsers to provide a better mobile Web experience.
The PWA were defended by Google in 2015 and finally accepted by Microsoft and Apple in 2018, so they can now be used on Apple and Microsoft devices. Various case studies show the increasing potential of ACPs. Ola, the leading aggregator of cabs in India, has implemented a PWA 300 times smaller than their Android application and 500 times smaller than their iOS application. This resulted in a 68% increase in mobile traffic in second and third tier cities (cities of 20,000 to 90,000 inhabitants). Lanc & ocirc; have reviewed PWA technology when they found that despite the increase in mobile traffic, their conversion rate was only 15% on mobile, compared to 38% on the desktop. In 2017 conversion rates increased by 17% on their PWA. Bounce rates decreased 35% over one year and the average order up 11%, which allowed them to reach a lifetime of 36% of mobile revenues.
|
Web Applications * PVA |
Development and maintenance | Performance | Other |
| Advantages |
& middot; & nbsp; Less expensive to develop & middot; & nbsp; More flexible & middot; & nbsp; Reduced maintenance costs & middot; & nbsp; Easy to update |
& middot; & nbsp; & nbsp; & nbsp; & nbsp; Can work offline * & middot; & nbsp; & nbsp; & nbsp; & nbsp; Can access certain phone functions * & middot; & nbsp; & nbsp; & nbsp; & nbsp; Fast download speeds & nbsp; |
& middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Can use SEO & middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Can use web links & middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The user can see the content without downloading & middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Can be added to the home page * |
| The inconvenients |
& middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Accessible by browser & middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Can not access all functions of the phone (depending on the browser) |
& middot; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Variable user experience |
Detach from the result and choose the best solution for you
This article is not a complete guide on the solution to take, but aims to question the reflex of creating a native application. Take a step back and realize that there are many ways to create a digital product that benefits your customer and your business. Other uncovered options may include solutions such as Facebook complements, chatbots or a simpler website to test your idea. It may depend on the state of your business, your ambitions and your customers, but take a step back, focus on the problem and badyze the solutions before you start creating an application if you do not you do not have to. There may be a better solution.
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There are several mobile solutions for your customers.
Getty
You are a startup that is working on an excellent application, you may have the chance to have a technician in your team but maybe not. You may be a company with an online or offline service that wants to put in the pockets of your customers. You've read articles about creating your app and you've presented some ideas, but what to do next. This article focuses on the concrete step of the digital product you want to build, which can be particularly complex for a person without any technical experience.
When you want to create an application, you must forget that you want to create an application and focus on the fact that you want to create a solution to your customers' problems. If this solution is digital, there are several options. Here's a quick look at some mobile-enabled options to help you choose the one that best suits your customers and business, and at least challenge the habit of creating a native app.
Understand what the application means
The first thing to do is to understand what the word application can mean. There are two main methods for creating a digital mobile product: native applications and web applications (web applications). Native apps are digital products that run on the operating system of your mobile phone and can use the features of your phone, much like an internal employee who has the keys to all the doors. Web applications are digital products that work through your mobile phone's web browser and can use certain features of your phone. It's like external workers that you hire and who have the keys to certain doors, can still provide excellent service and possibly work for you full time if you wish.
Native applications are coded with a different code for each operating system. This means that if you want to create a native application compatible with Apple Phone and Android phones, you must create it twice with different codes. A web application is built once, with a set of codes and works on all mobile phones (as well as desktop computers). To simplify things, I will also distinguish between website and web application. A website is informative and a web application is interactive.
Native Apps: Pros and Cons
Once you have downloaded a native application, you get a more self-contained solution. They offer a fast user experience, work offline and look great. A native application can access all the features of your phone, such as the camera, contact list, GPS and Bluetooth, making the most of your phone's resources.
On the other hand, native applications are slow to develop and expensive to develop. They are also less flexible and have high maintenance costs. Download times are long and require frequent upgrades, which can be frustrating for users. In addition, you can not use search engines or web links to bring users directly to the application in the App Store. This means that there are more obstacles to getting users to download the application and start using it. Examples are all around you, such as Facebook, Instagram and Monzo.
| Native apps | Development and maintenance | Performance | Other |
| Advantages |
· High performance · Works offline · Can access all functions of the phone · Good user experience |
||
| The inconvenients |
· Long · Expensive · Less flexible · High maintenance costs |
· Long download speeds · Must be updated |
· I can not use SEO · You can not use web links · The user must download it for use (takes up storage space) |
Web Apps: Pros and Cons
Web applications, on the other hand, are cheaper to develop, more flexible and have lower maintenance costs. They may have faster download times and are very easy to update. You also do not need the App Store to be downloaded.
The disadvantages of Web applications are that they work through the web browser and do not have the same access to all the features of the phone. The user experience is not always optimized. However, as Web applications evolve, the introduction of progressive Web applications (PWA) brings them closer and closer to native applications. PWAs can be added as a shortcut on your phone, which looks like a native application shortcut, and also works offline. They also have the added benefit of running on a desktop and mobile computer. In addition, Android now allows the addition of PWA to the Play Store.
Mike James Liv, who created the Mive Media startup, focused on progressive web applications, explains the fundamental difference between web applications and progressive web applications. He points out that they work on the same technology but that PWAs use the latest features of modern web browsers to deliver a better mobile Web experience.
The PWA were defended by Google in 2015 and finally accepted by Microsoft and Apple in 2018, so they can now be used on Apple and Microsoft devices. Various case studies show the increasing potential of ACPs. Ola, the leading aggregator of cabs in India, has implemented a PWA 300 times smaller than their Android application and 500 times smaller than their iOS application. This resulted in a 68% increase in mobile traffic in second and third tier cities (cities with 20,000 to 90,000 inhabitants). Lancôme has been looking at PWA technology when they found that despite the increase in mobile traffic, their conversion rate was only 15% on mobiles, compared to 38% on desktop computers. In 2017, conversion rates increased by 17% on their ACPs. The rebound rates decreased by 35% year-on-year and the average order by 11%, which allowed them to achieve a 36% growth in mobile phone revenues.
|
Web Applications * PVA |
Development and maintenance | Performance | Other |
| Advantages |
· Less expensive to develop · More flexible · Low maintenance costs · Easy to update |
· Can work offline * · Can access certain phone functions * · Fast download speeds |
· Can use SEO · Can use web links · The user can view the content without downloading · Can be added to the home page * |
| The inconvenients |
· Accessible via the browser · Can not access all phone functions (browser dependent) |
· Variable user experience |
Detach from the result and choose the best solution for you
This article is not a complete guide on the solution to take, but aims to question the reflex of creating a native application. Take a step back and realize that there are many ways to create a digital product that benefits your customer and your business. Other uncovered options may include solutions such as Facebook complements, chatbots or a simpler website to test your idea. It may depend on the state of your business, your ambitions and your customers, but take a step back, focus on the problem and badyze the solutions before you start creating an application if you do not you do not have to. There may be a better solution.
