A new project reveals the processes of beautification used by women throughout the ages



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Centuries of unsafe practices used by women in search of beauty are presented in a new project revealing brutal beauty regimes, ranging from hair sewing to eyelids, replacing the eyebrows with the skin of mice.

Amber Ayers, a Design for Performance student at Birmingham City University, has produced a series of new images illustrating the processes of beautification used by women of all ages, from absurd to lethal.

The difficult portraits show the efforts that women have made to comply with the social standards of beauty of ancient Egypt, from England to Elizabethan and Victorian to Instagram Instagram from today. ; hui.

Amber wants to reveal the extent of the pressures that women face, leading some to endure painful and macabre procedures, while retracing the story of the trend of injectables such as Botox and collagen by hundreds of thousands of people. # 39; years.

Amber's discoveries include processes taken by English aristocrats, members of Egyptian royalty, and centuries of other women around the world, including:

  • Sew the hair directly in the eyelids to lengthen eyelashes in the nineteenth century
  • Using a metal device using screws to reshape the nose in the Victorian era
  • Cover the face with lead makeup – resulting in lead poisoning
  • Use mouse skin to create eyebrow wigs
  • Crushed insect lipstick
  • Eye drops and lemon juice in eye drops used to dilate pupils – which could cause blindness
  • Mascara waxing
  • Cigarettes to keep you healthy – which has aged the skin and caused a whole host of health problems, from cancer to emphysema

Amber's studies, focused on creative design, used makeup, hair, wigs, costumes and Photoshop to produce the images, thus reproducing some of the most shocking.

She believes that the culture of influence and celebrities in today's society has replaced the pressures to be perceived as rich, which characterizes the actions of previous generations.

We have tested and regulated many procedures, cosmetics and make-up over the years, but you still hear so many horror stories online and in the news that women and men would needlessly spoil themselves for "better look. " "

Amber Ayers, Birmingham City University

"I think we will forever test new products and beauty procedures that could be dangerous and considered absurd, but unfortunately, that's the only way to learn. Just like we learned at the hard, not to let us take the lead as they did in the Elizabethan era.

"I think social media is putting pressure on the younger generation.There are too many influential people and famous personalities who set standards that it is impossible for young women to comply without some sort of". injection or a ridiculous beauty regimen.

"Many young girls are impressionable and will believe everything an influencer will say.I do not say that all famous or influential people are bad people, but standards are set that could lead young women to get into danger. "

All images in the collection were captured by Paige Bowater, a student at Birmingham City University and a student in photography.

The project was produced as part of Amber's year-end project and was presented at Birmingham City University's Inspired Festival, which features the work of students pursuing courses in his faculty of art, design and architecture. medias.

Amber hopes that these images will help people rethink the actions they undertake in the hope of being beautiful and to highlight the absurdity and brutality of certain practices.

She added, "I hope the impact of this project on people is simply an awareness, an awareness of the fact that we have a problem within society." hope this project will inspire people to think for a moment and challenge their views and choices about beauty.

"What will be the next beauty trend? What will be the new dangers? And what will be the new absurd? When is it too much, too much?"

Source:

University of Birmingham City

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