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When Amy Cartwright quit his job in the tech industry and founded Independence Brewing Co. In 2004, she had no idea of the breadth of the Texas beer industry in the next few years. She and her husband Rob opened on a tight budget in what was then an extremely remote area of southeastern Austin. At the time, Independence was only the 2nd craft brewery located within the city limits of Austin; now in his 15th This year, it is one of the oldest breweries in central Texas and the eighth-largest brewery in the state.
The first redevelopments are Austin Amber and Power and Light, two of Independence's best-selling beers.
Julia Keim
Cartwright has had two careers, both in male-dominated industries – technology and beer. Women were rarely involved in the craft beer industry in 2004. "The beer industry in particular is a real boys' club, an old school industry," she says. Cartwright played a leading role in the development of the craft beer industry in Texas as a founding member of Texas Brewers Guild and, next to her husband, resurrected Texas Craft Beer Festival after his disappearance for several years. & nbsp; "I used the only payment of stock options I've ever received from my technology work to fund the festival," says Cartwright. "In the dotcom era, I received a lot of stock options, but I was only paid once." ! "
Amy Cartwright, owner of Independence Brewing Co. in Austin, is a pioneer of the Texas brewing industry.
Rudy Arocha
The festival brought together a few Texas brewers to form an alliance to provide optimal business resources and practices to their independent brewing colleagues. The guild has since rallied the public to support the proposed changes in legislation that will benefit its members and the public – the craft beer industry in Texas is booming, and Austin was recently named the First brewery destination in the world in 2019. In Independence, Cartwright has hired a number of brewers – many of whom are currently chief brewers in other facilities – their very first job in the industry. She also wants to help young women get involved in the beer business if they are interested.
In 2018, Independence launched its first packaged lagers, a dual IPA rotary series, a rotating packaged sour series and 16 oz cans. The jewel of these achievements is Native Texan Pilsner, which has quickly become the fastest growing and most distributed beer in the brewery and is poised to become the second bestseller in its portfolio. Cartwright plans to continue expanding distribution in neighboring states and to release the first 12 brewery packages, its first coffee and first hefeweizen. All this as part of a complete brand update to celebrate the 15th anniversary of Independence.
Despite the industrial context, the outdoor cafe in Independence is a very popular place, especially on the weekends.
Kirsten Kaiser
Cartwright is badociated with independent graphic designers Lauren Dickens, Drew Lakin, and Keith Davis Young create a sense of brand cohesion between beers that people know and love, but that no one has ever known, came from the same brewery. Much of the initial design was a nod to Austin's old schoolhouse of the late '80s and early' 90s, with Texas nostalgia as a great visual engine and a sign painter's aesthetic . "There were a few tags that had to remain identifiable," says Cartwright. "We had to pay tribute to the original cans in some ways. It was important to be respectful to very loyal beers, such as the IPA Stash. Therefore, a design evoking a sense of timelessness was essential.
"I wanted to give the impression of being able to find these cans in the bed of an old Austin hippie ford [truck], "Says designer Lauren Dickens. Everything had to be handmade while creating a cohesion between different styles of beer.
The original design for Austin Amber and the newly released rebranding. The popular beer also claims a new recipe and a 6% higher
Julia Keim
The history of Independence is centered on the "black sheep" of Austin's craft beer, a label they wear as a badge of honor. This has led to matte black boxes that provide a consistent backdrop for each separate colored label. "Black boxes set us apart from other Texas brands. We all collaborated completely between the color palettes, the typography, the illustrations, "explains Drew Lakin. "Not just between us as designers, but also with the brewery team. Amy's comments challenged us and made the job easier. "
Along with the full update of the brand, the team wanted to tweak some of its oldest recipes: Power amp; Light and Austin Amber. Power amp; The light began as a lager brewed like a lager.
"With the introduction of Indian Texan, we thought it would be a great opportunity to create hop jumps in Power and Light. So we added mosaic hops, "explains Brannon Radicke, the main brewer at Independence. "We brightened it with a hint of clean hops derived from dry hops to create a well-bodied clbadic beer." Austin Amber is the oldest beer that they still produce and is by far the bestseller, but with the refresh of the brand the team decided that the beer should have more body and toast. & nbsp; "We've got it a little obscured, we used malts Grilled dark-colored crystal to bring a little flavor and sweetness to the malt, "says Radicke." Balanced with more hops as a nod to an old school brewery amber beer. " "The ABV went from 4.5% to 6%.
Brannon Radicke, chief brewer for Independence Brewing Co., raises a gold barrel celebrating 14 years of artisbad brewing in East Austin.
Julia Keim
Every beer made was launched on its innovative pilot system, which looks like a mini-brewery. "Since experimentation has always been an important part of our history, we give all staff members the opportunity to brew a beer that they have imagined," Cartwright said. "Anyone who works for the brewery can do it anytime. But they have to queue. This is super unique. This is one of the reasons why so many brewers have successfully pursued their careers in other breweries. They had the habit of creating new beers on the drivers side. They have heavily invested in this system and now have a mini-brewery upscale of 3.5 barrels.
"How do we know that a beer is successful? We let the consumer decide, "says Cartwright. "That's why we organize parties in the faucet room every time we finish brewing a new beer. & nbsp; It's clear as soon as you have a winner. You examine bar sales and change barrels very quickly. Beers that move quickly in the tap room have the potential to become the next Aboriginal Texan. "
Regarding the brand change, Nick Hiller, marketing director of Independence Brewing Co, said that improvements are still possible. "Just as chefs change the menu, the process of improving and developing what our main brewer envisions does not stop. We are constantly evolving and improving our standards, which largely contributes to the longevity of our brand. An official launch ceremony celebrating the new brand will be held at Independence on Saturday, April 13, 2019.
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When Amy Cartwright quit her job in the high-tech sector to found Independence Brewing Co. in 2004, she had no idea of the importance of the Texas beer industry in the next few years. She and her husband Rob opened on a tight budget in what was then an extremely remote area of southeastern Austin. At the time, Independence was only the 2nd craft brewery located within the city limits of Austin; now in his 15th This year, it is one of the oldest breweries in central Texas and the eighth-largest brewery in the state.
The first redevelopments are Austin Amber and Power and Light, two of Independence's best-selling beers.
Julia Keim
Cartwright has had two careers, both in male-dominated industries – technology and beer. Women were rarely involved in the craft beer industry in 2004. "The beer industry in particular is a real boys' club, an old school industry," she says. Cartwright played a pivotal role in developing the craft beer industry in Texas as a founding member of the Texas Craft Brewers Guild and, alongside her husband, resurrected the Texas Craft Beer Festival after several years of disappearance. "I've used the only stock option payment I've ever received from my technician job to fund the festival," says Cartwright. "In the dotcom era, I received a lot of stock options, but I was only paid once." ! "
Amy Cartwright, owner of Independence Brewing Co. in Austin, is a pioneer of the Texas brewing industry.
Rudy Arocha
The festival brought together a few Texas brewers to form an alliance to provide optimal business resources and practices to their independent brewing colleagues. The guild has since rallied the public to support proposed legislative changes that benefit its members and the public. The craft beer industry in Texas is booming. Austin was recently voted the # 1 beer destination in the world in 2019. In Independence, Cartwright some breweries – many of which are currently head brewers in other facilities – are holding their very first job in the industry. She also wants to help young women get involved in the beer business if they are interested.
In 2018, Independence launched its first packaged lagers, a dual IPA rotary series, a rotating packaged sour series and 16 oz cans. The Texan Native Pilsner, which has quickly become the fastest growing and most distributed beer in the brewery, is the jewel of these achievements. He is fast becoming the second bestseller in his portfolio. Cartwright plans to continue expanding distribution in neighboring states and to release the first 12 brewery packages, its first coffee and first hefeweizen. All this as part of a complete brand update to celebrate the 15th anniversary of Independence.
Despite the industrial context, the outdoor cafe in Independence is a very popular place, especially on the weekends.
Kirsten Kaiser
Cartwright's is badociated with independent graphic designers, Lauren Dickens, Drew Lakin and Keith Davis Young, to create a sense of brand cohesion between beers that people know and love, without ever knowing that they came from from the same brewery. Much of the initial design was a nod to Austin's old schoolhouse of the late '80s and early' 90s, with Texas nostalgia as a great visual engine and a sign painter's aesthetic . "There were a few tags that had to remain identifiable," says Cartwright. "We had to pay tribute to the original cans in some ways. It was important to be respectful to very loyal beers, such as the IPA Stash. Therefore, a design evoking a sense of timelessness was essential.
"I wanted to give the impression of being able to find these cans in the bed of an old Austin hippie ford [truck], "Says designer Lauren Dickens. Everything had to be handmade while creating a cohesion between different styles of beer.
The original design for Austin Amber and the newly released rebranding. The popular beer also claims a new recipe and a 6% higher
Julia Keim
The history of Independence is centered on the "black sheep" of Austin's craft beer, a label they wear as a badge of honor. This has led to matte black boxes that provide a consistent backdrop for each separate colored label. "Black boxes set us apart from other Texas brands. We all collaborated completely between the color palettes, the typography, the illustrations, "explains Drew Lakin. "Not just between us as designers, but also with the brewery team. Amy's comments challenged us and made the job easier. "
Along with the full update of the brand, the team wanted to tweak some of its oldest recipes: Power & Light and Austin Amber. Power & Light started as a lager brewed like a lager.
"With the introduction of Indian Texan, we thought it would be a great opportunity to create hop jumps in Power and Light. So we added mosaic hops, "explains Brannon Radicke, the main brewer at Independence. "We've embellished it with a clean hops flavor derived from dry hops to create a clbadic of full-bodied lager." The Austin Amber is the oldest beer that they still produce. She is by far the most sold, but she refreshes the team. decided that beer should have more body and toast. "We've got it a bit darkened, we used dark roasted crystal malts to bring some flavor and sweetness to the malt," says Radicke. "Balanced with more hops as a nod to an old school brewery amber beer." The ABV went from 4.5% to 6%.
Brannon Radicke, chief brewer for Independence Brewing Co., raises a gold barrel celebrating 14 years of artisbad brewing in East Austin.
Julia Keim
Every beer made was launched on its innovative pilot system, which looks like a mini-brewery. "Since experimentation has always been an important part of our history, we give all staff members the opportunity to brew a beer that they have imagined," Cartwright said. "Anyone who works for the brewery can do it anytime. But they have to queue. This is super unique. This is one of the reasons why so many brewers have successfully pursued their careers in other breweries. They had the habit of creating new beers on the drivers side. They have heavily invested in this system and now have a mini-brewery upscale of 3.5 barrels.
"How do we know that a beer is successful? We let the consumer decide, "says Cartwright. "That's why we organize parties in the faucet room every time we finish brewing a new beer. It's clear as soon as you have a winner. You examine bar sales and change barrels very quickly. Beers that move quickly in the tap room have the potential to become the next Aboriginal Texan. "
Regarding the brand change, Nick Hiller, marketing director of Independence Brewing Co, said there was always room for improvement. "Just as chefs change their menus, the process of improving and developing what our main brewer envisions does not stop. We are constantly evolving and improving our standards, which largely contributes to the longevity of our brand. An official launch ceremony celebrating the new brand will be held at Independence on Saturday, April 13, 2019.
