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By Mikey Campbell
Friday, March 22, 2019, at 7:20 pm Eastern Time (10:20 pm ET)
A few days before Apple unveils a much-anticipated streaming video service, a report released Friday provides behind-the-scenes news from the company's Hollywood partners, including speculation that product distribution plans may not be available. not be finalized.
Citing sources familiar with the subject, The Washington Post reports that Apple has considered a wide range of options for its unannounced streaming service. From content to distribution, development plans span the gamut.
Beyond work on a selection of original programs and openings to premium cable channels, the service is poorly known. Apple has kept the initiative well secretive, to the point that, according to a report released earlier in the day, even media partner companies are in the dark about what will be announced Monday.
The post office reiterates the sentiment, saying that Hollywood executives charged with creating Apple's original offerings do not know exactly how the shows will be presented to the public. Indeed, the report hints that Apple might not be quite clear about how it will introduce the product to consumers. Sources hope to understand Apple's plans by watching Monday's keynote address with the rest of the world, the report said.
"We do not know what they are going to do, but they are paying a ton of money," said one officer.
Apple has reported an iteration of the service offering free broadcasts to customers who have paid AppleCare, according to a Hollywood executive. The following brainstorming sessions resulted in a program featuring content via Apple TV.
"No matter what they're trying to sell on Monday, it's not what they started and they're trying to figure out the type of engine to install while the plane is in them." tunes, "said the person.
Other sources have provided limited information on the evolution of Apple's project. One person stated that the company plans to make arrangements to broadcast its original content on external platforms. The strategy was probably rejected because recent reports suggest that Apple will launch programs as gifts early on, prompting users to purchase subscriptions to third-party services.
A leader of an unnamed streaming company said The post office Apple should not limit its service to Apple branded devices, as this would cut it from a vast market of connected streamers and TVs without access to iOS or tvOS.
Apple is expected to unveil its video streaming product at a special media event held Monday, alongside a news subscription service. Although the news product should be launched soon after, the availability of video service could arrive as late as this fall.
AppleInsider will be at the Apple event on March 25 with live coverage from 10 am Pacific time at 1 pm. Is.
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