Activision Blizzard would give its employees gift cards in exchange for anonymized pregnancy tracking data.

WTF ?! Last week, we talked about IBM's almost Orwellian AI that can predict when a given employee is about to leave his job with an accuracy of "95%". If that was not strange enough for you, one of Activision Blizzard's newly discovered business practices might be right for you.

As reported on Tuesday the Washington Post, Activision Blizzard collaborated with Ovia, manufacturer of family planning and wellness applications, to give its employees access to the follow-up services of the pregnancy of the company.

On the surface, there is nothing unusual about it. What Is To make the situation a bit odd is that Activision Blizzard requests anonymized data generated by applications.

Apparently, this data includes information acquired from the moment an employee first attempts to conceive a baby to "early motherhood" and beyond, provided that the person tracks their data for as long as possible. .

Activision Blizzard rewards its employees for their cooperation by giving them $ 1 per day of use of the app. These funds are deposited into gift cards that can be used at the discretion of the employee.

Aside from privacy concerns, many of the people who followed this report seem to have mainly thought "Why?" – That's a good question, but we do not have a solid answer yet. For the moment, all that remains is statements by Milt Ezzard, Vice President Global Benefits of Activision Blizzard at the position:

Every time we presented something, there was an uproar: "You are searching our lives." But we slowly increased the sensitivity of things, and finally people realized that everything was voluntary, there was no firearm, and we will reward you if you choose to do it.

The sensitivity of people has gone from "Hey, Activision Blizzard is Big Brother" to "Hey, Activision Blizzard really brings me tools that can help me".

It is worth noting that this is not the first time that Activision Blizzard is asking its employees to track their health in exchange for some kind of reward (financial or otherwise). Apparently, they have put in place similar systems to get data on exercise, sleep, food and other data since about 2014.