Adopting an entrepreneurial mentality, according to public relations practitioners | Social

Public relations practitioners have been invited to adopt an entrepreneurial spirit that is conducive to the development agenda of their various businesses and the country as a whole.

"Such a state of mind will also inspire them to be pbadionate and innovative in their work, to produce excellent results and to have an impact on society," she said.

Ms. Sophia Lissah, Jospong Group Communications Manager, gave advice at the 3rd Women's Public Relations Summit (WiPR) in Ghana in Accra under the theme "Collaborate, Inspire, Lead".

WiPR is a professional platform created for women in the fields of communication and media. The event brought together top professionals from the sector to share their experience and pbad on knowledge to future professionals and students in the sector.

Topics covered included: "The Next Generation of Public Relations Women", "Encouraging Strategic Collaboration in the Digital Age", "Putting Public Relations Entrepreneurship", "The Relevance of Social Media and Social Media". Organizational Context in Public Relations Management "and" Apply Emotional Intelligence to Leadership ".

Speaking on the theme "Putting Entrepreneurship and Development in Public Relations", Ms. Lissah said entrepreneurs with visionary leadership and qualities such as pbadion, concentration and innovation, among others, are able to seek results that will impact society, creating jobs and contributing to national development.

Learn from his personal experiences in the sector and the qualities of two of Ghana's most famous entrepreneurs – Joseph Siaw Agyepong, Founder and Executive Chairman of the Jospong Group of Companies (who is known for his exploits with Zoomlion) and Prince Kofi Amoabeng, chairman of the UT group, said: "These are two great personalities who have remained resolute and who have focused on the impact on innovation through innovation, even though they have been vilified at one time or another.

"They showed great pbadion for their work, took risks, stayed focused, challenged the status quo, were solution-oriented and did not answer no," added that in the case of Prince Amoabeng, even though it is largely badociated with what many people do not know, it is UT Properties, UT Logistics and UT Private Security, which is flourishing, which says a lot about its zeal and his hard work.

She emphasized that the primary responsibility of the public relations practitioner is to act as a bridge between her institution and her stakeholders, while at the same time creating a positive image of the organization, adding that the public relations officer also had to work to build good relationships and partnerships between their organization and its audiences (stakeholders) with the help of various tools.

"To achieve this, the practitioner must work with pbadion, be ready to acquire knowledge on a variety of issues and to express it. Until we adopt such an entrepreneurial spirit, our profession will remain as usual, but it is incumbent on us to change the stories, "she said.

For her part, Ms. Faith Senam Ocloo, founder of Women in PR (WiPR) in Ghana, said the summit aimed to create a platform for women in public relations to network, learn, to guide and share their experiences with each other to foster the growth of their relationships. respective organizations.

"The public relations woman in the digital age must innovate and use new methods to improve her productivity and growth in the sector," she added.

Mrs Adiki O. Ayitey, Vice President, Sustainable Development and External Relations, Newmont Goldcorp Africa, in her contribution, described as a performer in this sector, a collaboration is necessary.

"You need to build a team that will work toward the common goal of achieving your goals," she added, adding that for collaborations to be effective and successful, the following key concepts need to be considered: support , teamwork, communication, etc. trust, motivation, inspiration. "

Mr. Gabriel Opoku-Asare, head of the Africa company, Diageo PLC, also said a few words, said that the woman of public relations, as an eye of the organization, should be able to & dquo; Analyze, predict and advise management in its decision-making processes.

At one point, the summit took part in a round table moderated by Naa Ashorkor Mensah Doku. Key informants on the topic "Emotional Intelligence and Leadership" include Eric Driney, chair of the management department of Webster University; Cynthia Ofori-Dwumfou, Ogilvy Public Relations Ghana; Emma Wenani, Director General of the World Media Alliance, and Ms. Baaba Cofie, Senior Public Relations Consultant, Mahogany Consul.