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Welcome to the Advertising and Media Insider newsletter, where we will keep you posted on all the great stories our team has been working on this week. If you have received this newsletter, register here. If you have any tips or comments, email me at [email protected].
Snap is experiencing popularity issues with users, advertisers, and creators. His shot at the wearables, with glbades, was a flop. Last week, Tanya Dua attended the first Snap Creators' Summit, a milestone in the app to try to convince creators such as YouTube and Instagram. Snap has also been a victim of a charm offense to advertisers, allowing them to extend their Snapchat ads outside of the app.
But as Tanya reports, Snap can also be on something that debuted in augmented reality. Some experts believe that the RA will be the platform of the future and that Snap could benefit. The announcement of a large number of updates and activities related to the treatment of adverse events at the Summit was a decisive step in that direction. Do not count on Facebook, Google, Apple, Microsoft and Magic Leap, all of whom have made their own investments in RA.
The deadline for nominations of the most innovative marketing managers is approaching April 29 and we want to hear from you. Submit your nominations here.
In addition, Abby Jackson reported on the advent of 5G and winners and potential losers. Here are the takeaways:
- Cable companies such as Comcast and Charter could be well positioned to take the lead in home broadband Internet management, according to Cowen badysts.
- With the proliferation of smart devices such as televisions, voice badistants and thermostats, cable companies are likely to manage people's device management because they already have a direct relationship with them.
- But for other companies further down the road, investment bankers tell us that companies do not know what 5G means to them, which makes it more difficult for them to plan.
- To the extent that wireless phone companies rely on other companies to realize the benefits of 5G, the 5G's innovation could be delayed until their issues are resolved.
Abby and I also had the scoop of a private meeting that Verizon Media (formerly Oath) had with big advertising advertisers to prove that it is still in the news. The key points:
- Verizon Media has not met advertisers' expectations for an alternative to the competition on Google and Facebook for digital advertising.
- Agency executives are reluctant to use consumer data to target advertisements in the privacy era.
- According to an agency theory, Verizon is so concerned about the misuse of its customer data in this age of privacy, that it will not entrust it to its own media business.
- The company also shared content packages, including a Yahoo Finance Premium subscription service, which it tests at monthly prices of $ 35 to $ 55; more fantasy sports; and the exploration of online sports betting, to mixed reviews of advertisers.
Here are some other good stories we have reported. (To read most of the articles here, subscribe to BI Prime and use promo code AD2PRIME2018 for a free month.)
The acquisition of Droga5 by Accenture Interactive will fill an obvious gap in its lineup as the company attempts to change the way products are marketed. The agreement is about more than creating an in-house creative agency, said Brian Whipple, CEO of Accenture Interactive. Whipple believes that Droga5 can help Accenture Interactive bring imaginative new experiences to its customers.
David Droga reveals why he renounces his independence and sells Droga5 to Accenture Interactive Droga said that he thought that the sale was the best way to increase the influence of his company, to expand the group of customers with whom she works and to expand the scope of his work.
Ad-tech executives rely heavily on OTT, but fear that ad fraud and ad metrics will dampen advertisers. Ad-tech companies are looking for money that goes from TV to TV streaming, but fear that advertising fraud and measurement problems will turn into OTT, according to discussions at an industry event.
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Here are other good stories of technology, media and entertainment:
Hulu has attracted the most attention among young people in the last 6 months of all major video services
The first quarter was probably another historic period for pay-TV losses, with the largest declines at AT & T and Dish.
Former Twitter leader Adam Bain explains why Internet-connected home fitness startups such as Tonal and Peloton are a hit with investors
The Marvel film universe will enter an uncertain era after "Avengers: Endgame", but experts see it as a way to dominate another decade of pop culture.
Forget Amazon and Google. Apple could bring in $ 300 billion a year in health care, says Morgan Stanley
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