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TThe lender stated that they would no longer use the announcement and that they would "take into account the sensitivities of the public in more depth".
The Advertising Standards Authority (ASA) said that advertising could put a lot of pressure on readers. It was therefore reasonable to go further than what they could have afforded otherwise by taking out a loan. they might not be able to feed themselves or their families.
ASA said: "We considered that the references of advertising to potential food shortages and food storage were likely to address some people's concerns about Brexit, including financially vulnerable consumers who were struggling already or were concerned about their financial situation.
"We therefore concluded that the advertisement was irresponsible."
The ASA decided that the announcement should no longer appear in its current form, adding: "We have asked Peachy to ensure that future announcements do not send an irresponsible message about the debt of the readers. example by exerting emotional pressure on them – ready to run. "
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