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Ghanaian dancer Incredible Zigi has teamed up with beverage brand Guinness in a partnership to tell stories about African creativity.
The campaign, which is themed “Black Shines Brightest” seeks to unveil the compelling stories of Pan-African creators and bring them together to celebrate the spirit of the drink and its homeland in African markets.
The Incredible Zigi has been in the limelight and has worked with prominent African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale and a plethora of others.
Michael Amofa, known as The Incredible Zigi, is from the eastern region of Ghana and was born on October 17th.
The incredible Zigi is one of the main pillars that has strongly positively influenced young people through dance.
Zigi has accomplished a lot in his dancing career; He is the first Ghanaian dance artist to feature on multiple items, including the two-time famous Global Grind, booked in other countries such as Nigeria, Rwanda, Russia and the UK respectively.
In telling Black’s story, Zigi is teaming up with Guinness to work with true culture makers from across the continent who demonstrate how Black Shines Bright is in different ways.
These people will create times, events, and content that everyone can enjoy.
Find out more about how you can be a part of the new Black Shines Brightest campaign, and check out the Bright House Bars popping up in Accra, Kumasi, Takoradi and Tamale. Also look for activity on Guinness Ghana social media channels – @GuinnessGhana.
Much like the incredible Zigi, Guinness is bursting with life.
It is a tasty, daring and dynamic beer, sparkling and overflowing with energy and exuberance. A beer that has brought a touch of magic to millions of people in Africa and around the world for over 250 years with daring and vision to live fully.
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