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NEW YORK, June 16 – After triumphing on Broadway, the 48 lower states and the West End of London, Hamilton launches its first non-English production as well as tours in Europe and Asia.
The highly decorated musical, which currently takes place every night in London and New York, as well as in four other US cities, announced last month its intention to launch in Sydney in early 2021 in a production that is expected to turn into Australia before traveling to Asia, announced his producer to an interview.
the Hamilton The team is also working with a German hip-hop artist and playwright to develop a German version of the work.
The show, which is performed by a predominantly non-white cast and which combines rhythmic rap numbers with ballads and traditional music numbers, has been credited with invigorating Broadway, a captivating audience of all ages and all ages. political horizons.
Producer Jeffrey Seller told AFP that he saw a lot of international interest in the show. Australians frequently broadcast their soundtrack, Germany has long been receptive to American musicals and a show in Mexico City, perhaps in Spanish, is also possible.
"My hope is that our story resonates around the world as a story of revolution, a story of ambition, a story of self-realization," said Seller, nicknamed the "CEO of Hamilton Inc."
"I think Alexander Hamilton's trip is universal."
Always breaking
The push for more performances abroad comes as Hamilton Mania remains as strong as ever in its home market.
Created by Lin-Manuel Miranda, the show features Hamilton, originally from the Caribbean, portrayed as a "bastard, orphaned son of a prostitute" – who stands out for his intelligence and determination to become a key military badistant to George Washington during and after the American Revolution. the architect of the American financial system in the beginnings of the republic.
Hamilton was killed in a duel in 1804 by Aaron Burr, a jeweler throughout the show and the character who sings The room where it's going, jazzy show-stop on the political haggling.
Nearly four years after its debut on Broadway, the series sold out completely during the 2018-201 season, ending with close to $ 165 million (RMB 687.6 million), or 9% of Broadway sales in a record season.
Business is also good for three national tour companies, which typically run three- and four-week stays in US cities of varying sizes.
The tour company "Angelica" – named in honor of Hamilton's sister-in-law in the musical – was premiered in Louisville earlier this month at the Kentucky Center. The hall seats 2,400 people, or about 1,100 seats more than the Broadway musical at Richard Rodgers Theater.
The anticipation of the show has resulted in an almost 20% increase in subscriptions to Broadway shows in Louisville this season, said Leslie Broecker, Midwestern President for Broadway Across America, who called the show a "catalyst "to attract new audiences.
Shannon Steen, a professor at the University of California specializing in performance studies and race theory, credits the national success of the series to Miranda's ability to mix musical genres while appealing to various political constituencies.
The show "confirms this idea that America can serve as a city on the hill of global democracy," a theme that resonates among conservatives, Steen said.
At the same time, signature lines such as "immigrants get the job" appeared as applause for critics of US President Donald Trump's harsh immigration policies, parallel to similar debates in other markets.
The themes of the immigration show "will probably not sound the same (as in the US), but it will be interesting to see how these things are echoed by audiences in other countries," Steen said. .
And Paris?
International investments will be adapted to the market. The seller is waiting for an English version of Hamilton play in Paris maybe for eight or ten weeks as part of a European tour around 2022-2023.
He said the French had not shown much hunger for the old American musicals, but that show – which features a leading French character in the Marquis de Lafayette – could spawn a French version if he sells well.
But for years, Germany has been a robust market for American musicals, including bad and Lion King, and "they have the people to support it for the long term," said the Seller.
Stephan Jaekel, a spokesperson for Stage Entertainment in Germany, who oversaw auditions for "Hamilton," said the goal was to open in the autumn of 2020 in Hamburg, but that 39, a final agreement had not yet been signed.
"We are eager to present it to the German public and hope to soon start selling tickets," Jaekel said in an email.
The seller hopes to announce the show in the coming months. – AFP
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