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TScientist David Nutt has big plans for Alcarelle, his alternative to "hangover" alcohol. The English professor, famous for his research on how psychedelics affect the brain, said in 2016 that his mix could replace ordinary alcohol by 2050. He now proposes a more moderate prediction: Alcarelle will be accessible to the public in five years; an alternative to boozy options at the bar.
In an interview published Tuesday in the The GuardianNutt explains that Alcarelle aims to induce this social and drunk feeling that you feel when drinking alcohol without the pain and health problems that result. The goal is for beverage manufacturers to finally incorporate Alcarelle into their products, creating an alternative to alcoholic beverages. In this scenario, Alcarelle would be regulated as a food additive.
Although Alcarelle is the name of the synthetic alcohol, its active ingredient is an alcohol substitute molecule called "alcosynth". Nutt describes the molecule as an antidote to alcohol and claims to have discovered it while he was looking for ways to cure drunkenness in 1983. student. He says the alcosynth activates the GABA receptors – neurotransmitters that send chemical messages through the brain and the nervous system – that induce vertigo, producing an almost alcoholic effect.
"We know where alcohol has its" good "effects and" bad "effects, and which receptors mediate it – GABA, glutamate, and other receptors such as serotonin and dopamine," says Nutt. "The effects of alcohol are complicated, but … you can target the parts of the brain that you want to target."
Only time – and regulation – will tell if Alcarelle really manages to get on the market. At present, Nutt and his team are the only ones to have it absorbed (mixed with fruit juice).
There is a big market for an alternative to alcohol. Not only are people becoming more health conscious; the evils caused by alcohol also become more obvious. In August 2018, for example, scientists reported in The lancet that there is no safety limit on alcohol consumption, despite previous claims that light consumption may actually improve health.
Other research highlighting the dangers of alcohol include studies showing that alcohol can damage stem cell DNA and get you angry. Some scientists have even suggested that it was very likely that if you drink at all, you drink too much.
Nutt wants to give the public "something to enjoy that is much less harmful". Fortunately for him, the customers seem to want already: market research firms say that a "moderation movement" is underway, as evidenced by the growing disinterest of adolescents and young adults.
David Henkes, chief executive of the market research company Technomic, said Age of announcement in January, the moderation movement "has an absolute impact on sales of alcoholic beverages" and is "a huge problem for the sector".
Young consumers are increasingly aware that alcohol consumption is not without risk. Nutt bet that they will always want the sparkling sensations of alcohol but will opt for Alcarelle.
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