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- Amazon, Netflix and Home Depot are some of the favorite brands of the United States, according to the latest version of Morning Consult's study on the most popular brands.
- Morning Consult conducted more than 400,000 survey interviews to determine ranking.
- Retailers and technology companies overall performed well.
Most of the favorite brands of Americans are companies that facilitate access to information and things that people have to buy.
According to Morning Consult's study on the most expensive brands, released Wednesday, Amazon is the most popular brand in the United States, despite the many controversies that took place last year.
Other technology companies, including Netflix and Google, have been well ranked in Morning Consult's rankings, as are retailers like Home Depot and Lowe's.
To rank the brands, the intelligence company took into account four factors: brand favorability, trust, impact on the community and the net score of the sponsor, or the likelihood that a respondent could recommend the brand. Morning Consult conducted more than 400,000 survey interviews to score brands. Each company has been badessed between 1,000 and 56,000 people over 18 years of age.
Here are the top 25 companies in Morning Consult's ranking of America's favorite brands:
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