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Reading Amazon's press releases on their Kindle electronic reader is reminiscent of the Cold War era, when Soviet badysts interpreted the meaning of which leader were present at Red Square parades or as diplomats were firing long missives about a cryptic statement of Chinese leaders. The Seattle-based Internet bookseller is no different when he fools his electronic reader.
"Kindle is the best selling product on Amazon.com two years in a row and our new generation of Kindle continues on its way," said senior vice president of Amazon Kindle, Steve Kessel, on Wednesday. However, specific sales figures were missing.
The company, however, continues to present generalities, such as the Kindle and the Kindle 3G being "the most gifted and most desired products on Amazon.com and Amazon.co.uk combined". Or that "customers from 125 countries from Australia to Zimbabwe have already placed orders for the new generation of Kindles. "
It has been almost a year since Amazon.com CEO Jeff Bezos suggested that the company had sold "millions" of Kindles, a remark interpreted to mean 3 million single-use electronic readers. Since that time, the Kindle had to compete with Barnes & Noble Nook, a Unit 1 badyst who had ruled earlier this year to have 53% of the US market.
For its part, Apple has announced the sale of a million iPad in the first month. How many Amazon eBooks are sold for the Kindle? Again, there are no specific numbers.
Amazon announced Wednesday that the Kindle Store has more than 670,000 books, 235,000 added in the last seven months. Of these 670,000, 550,000 are priced at $ 9.99 or less.
Regarding sales, Apple CEO Steve Jobs announced in June that 5 million eBooks had been downloaded to iPad since the launch of the tablet. But according to one author, Kindle eBooks are 60 times more expensive than Apple's iBooks.
But until sales figures published by Amazon can be compared to those of Apple, spectators will be forced to reconstruct a puzzle of second-hand and third-hand reports.
[Business Insider, Amazon statement]
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