Amazon's QVC style chain store is a monument to sadness

Even in these dark times online, there are places on the Internet that are able to shine and offer us a form of digital redemption; where we aspire to stay and build new forms of community.

Amazon Live is not one of these places.

QVC Streaming Media Service – Softly Launched on Amazon Mobile Apps, Stealth Mode on the Web and Discovered for the First Time by TechCrunch – Provides a Carousel of Teethed Enthusiasts Full of All ways in which a product presented will improve their lives.

But wait, there is more.

An app accompanying Amazon Live Creator, launched Feb. 7, gives brands the power to "stream live directly to Amazon.com and the Amazon mobile app."

At the time of writing these lines, there are four channels "live" on the page amazon.com/live (next to a few dozen "live recently". Journal Review, a kind of postmodern advertorial featuring actors reading what seems to be Amazon customer reviews, then commenting on them in a fun way because the badociated product is related to the purchase below. (For example, one of the actors read a customer comment on a waterproof phone and imitated someone who had not showered for years until they bought a phone. .)

It is hard to find the tone of the program encouraging for consumers, however. After all, if you choose to buy the product, your opinion may well become a food Journal Review.

As shown just a few minutes, the show is full of fast cuts and is played in a loop – which seems to go beyond the definition of "live".

Then there is Simplified smart home, a channel that, at the time of writing, offers two people to launch a smartphone LG V35 ThinQ with a forced smile. If you look long enough, you risk spending a moment – a fraction of a second just after the camera has cut the close-up of a product with ignorant faces of actors – when their desperation is full screen.

Blink and you'll miss it, but it's as real as mowing phones.

Click on the other two channels "live", Back to business and Valentine's Gift Shop, and you'll find an "app-based labeller" for $ 99.00 and a bright pink instant camera for between $ 49.95 and $ 90.41, respectively.

If your company is tagging and your Valentine's Day plans are to eliminate Polaroid imitation, it's about the programs and products that are right for you.

Amazon thinks we're all looking for the kind of human connection sought by QVC viewers – and hope we'll stumble on this connection on Amazon Live's software launch feeds – should tell you everything you need to know about society and its activities. particularly sad corner of our shared Internet realm.