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TAccording to the FSA, any "allergen-free" claim should only be used after "a rigorous evaluation of ingredients, process and environment".
Keith Millar, head of the FSA's Allergies and Intolerances team, said: "Dairy products are generally defined as" any milk or dairy-based food ". There is no legal limit for claims without milk products or milk; but it is illegal for any claim made on a product to be misleading. "
Allergy UK, which campaigns for allergy sufferers, called for more accurate labeling of food products.
Carla Jones, general manager of Allergy UK, said: "An inconsistent application of precautionary labels on allergens, such as" may contain "and" produced in a factory that also manages … ", has reduced the capacity of the consumer to knowingly choose the foods that he buys and could result in increased risk-taking.
"We believe that the food industry must do more than the bare minimum to meet the needs of the allergic community. This includes improving access to clear and accurate information on allergens in packaged and unpackaged foods. "
Halo Top was founded in 2011 by Justin Woolverton, a former lawyer concerned about the amount of sugar in most ice creams. The brand's success has made it stand out from industry giants such as Ben & Jerry's and Haagen-Daz in the US and, after its launch in the UK in January 2018, brought in 15 million pounds during the first three quarters of the year.
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