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A marketing start-up focused on Asia, AnyMind Group has received additional funding of $ 8 million to close Series B and expand into new vertical markets.
The company announced an increase of $ 13.4 million in November, but now stands at $ 21.4 million thanks to an additional injection of VGI Global Media, a Thailand-based company specializing in outdoor media, and Tokyo Century, a financial services company invested in Grab among others. The Japanese messaging application Line and the Mirai Creative Fund, with support from Toyota, are among the initial investors in the round, which valued the company at $ 200 million – although it is unclear whether this number increased with this new investment tranche. The company has now raised nearly $ 36 million.
AnyMind, formerly known as AdAsia, began by focusing on Internet advertising, but has since expanded to offer human resources and marketing services. There are also other vertical extensions as a result of this capital. AnyMind engages in outdoor advertising in Thailand – as part of a joint venture with VGI, which covers transit and public transport links – while in Thailand, it has also acquired the YouTube Moindy media. According to AnyMind, which has an important office in the Thai capital, Bangkok, these two initiatives should result in regional extensions.
Finally, AnyMind is also launching another new service: CastingAsia Creators Network, a network of social media influencers to complement its marketing and advertising media units.
Here is more information about the company in our previous report on the announcement of the B series:
AnyMind was founded in April 2016 by Japanese Duo CEO Kosuke Sogo, former Managing Director of MicroAd in APAC Japan, and OTOhiko Kozutsumi, Chief Operating Officer, of MicroAd Vietnam, who are ambitious in their growth plans .
Indeed, although it is less than three years old, AnyMind declares to be profitable since the beginning of 2017. The total turnover for 2017 amounts to 26 million dollars, against 12.9 million dollars a year ago. In an interview with TechCrunch, Sogo said he expects this year's business figure to be more than double that of 2017. He added that Southeast Asia , where the company first focused on its goal, accounts for the lion 's share of the business turnover The Japanese operation draws the remaining 30%.
Today, the company has 12 offices, including a product development center in Vietnam, and its services are present in 11 markets in Asia. It employs approximately 330 people, up from 90 just 18 months ago, and serves more than 1,000 customers in its three companies.
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