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With hundreds of kilometers traveled by LeBron James for the Los Angeles Lakers in recent times, Cleveland Cavalier fans have not had much to celebrate this season, but Aramark (the stadium's food and beverage supplier) and the Cavs have partnered Apple Business Chat allows fans to order drinks right from their seats.
It's a clever system, introduced for the first time to Phillies fans last summer. In this iteration, Cleveland fans can access a menu, order drinks and have them delivered directly to their headquarters with the help of iMessage on their iPhone.
You start by opening the camera application and scanning the QR code on your folder. This brings up a prompt in Messages that say "Press send to start your order." From there, you can interact with the order bot to order your drinks. To make things easier, you access a menu and make your selections.
When you are done, the bot asks you for your seat number. You pay your order with Apple Pay, and the drinks will be delivered directly to you without you missing any of the game's actions.
It is unclear how long it takes to get the drinks delivered, but it goes beyond long lines and gives fans a fully digital ordering process. Kevin Kearney, regional manager of Aramark's Sports & Entertainment division, sees this approach as a way to integrate the mobile experience with the game fans' experience in a very accessible way.
'The integration of Apple Business Chat to the ordering process is not only user-friendly and easily accessible, it reflects the changing expectations and behaviors of fans and we look forward to the fans from Cavs and Monsters (affiliated with Cleveland AHL). "Kearney said in a statement.
The program is being tested for the remainder of the season, as teams and Aramark see how the process works and how fans like it. It may not take LeBron's breath to leave town, but it's a convenient way to have a drink while watching a game.
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