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When it decided to distribute its original TV content and at what price, Apple would have considered offering free TV shows to customers who pay extra for AppleCare for their Mac and iOS devices.
Apple has also considered an offer via Apple TV, and recent rumors have hinted that the content offered by Apple would actually be provided via the TV application on the iOS devices and the set-top box of the company. It is also possible that Apple distributes its content outside its own platform, which is another thing that the company has envisioned.
Apple's plans are still unclear to industry insiders and Hollywood executives, and a source who provided the above information to The Washington Post said that Apple's plans have changed several times.
"No matter what they're trying to sell Monday, it's not what they started and they're trying to determine the type of engine to set up while the plane is in the air, "said the executive.
The creators of movies and TVs that work with Apple have remained unaware of the company's projects and do not know whether the content will be reserved for Apple users or accessible to all. The creators received "fuzzy and ambiguous responses" about the cast, with speculation that Apple may not have decided on details of the streaming service yet.
"Apple is the only company in the world to be able to spend a few million dollars in entertainment and to convince Reese Witherspoon and Mr. Night Shamalayan to get started without a marketing or distribution strategy," said a well-connected Hollywood executive. . , who requested anonymity not to bother Apple.
Recent reports from L & # 39; information and recoding suggested that Apple intended to offer its own content free of charge in the TV application to encourage its users to purchase subscriptions to other services, such as Showtime or Starz, within the TV application.
Apple plans to offer a range of different content from various content partners and plans to provide bundles of cable channels. These partnerships would be the real focus of Apple's television service and would contribute to the increase in revenues from the company's services.
As we have heard previously, Apple has invested millions of dollars in its original TV shows. Reese Witherspoon and Jennifer Aniston, who will star in a morning show called "The Morning Show", will receive about $ 1.1 million per episode.
Although rumors were shared about Apple's efforts to control the content being broadcast on its platform, Apple was willing to create "edgy" shows. One person involved with Apple said that Apple executives in Cupertino had stayed out of the creative process.
Apple CEO Tim Cook, however, "pbaded notes" to Apple program editors through Apple's Hollywood team because Tim Cook, as we have heard previously, aims to protect the brand and reputation of Apple. Apple, for example, has put on hold "Vital Signs", a show starring Dr. Dre, as was reported earlier last year. Apple could perhaps release this show a little later, according to sources who spoke to The Washington Post.
Apple will answer at least some of the questions regarding its streaming service packages on Monday, March 25, when its "It's Showtime" event will take place. The event will begin at 10:00 am Pacific time with MacRumeurs account to offer live coverage on both MacRumors.com and on MacRumorsLive Twitter Account.
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