[ad_1]
By Christoph Dernbach, dpa
San Jose – In the face of fierce competition in the smartphone market, it's not enough to know which device has the brightest display, the best camera or the fastest processor. Even the middle clbad devices can take great pictures, not jerk off while surfing the web and have a huge choice of apps. It is even more difficult for Apple to position itself with the comparatively expensive iPhone.
On a subject Apple wants to be, but does not depend on the competition reunited, privacy. Nowadays, anyone watching television in the United States or traveling on YouTube will see an Apple projector promote privacy as a key feature of the iPhone. The slogan is: "If you care about privacy in your life, it should also be important to the phone on which you live." According to a study of the sector's information service, iSpot.tv, Apple has for the campaign "Privacy on iPhone" about $ 54 million taken in hand.
In terms of data protection, Apple is not limited to a dynamic advertising. At the WWDC developer conference in San Jose, the group could credibly prove in several demos that Apple's services are not data slingers. When browsing with Apple cards, even the iPhone maker can not see where the user started or which path he took. In addition, requests to the Siri Language Assistant are not merged into a person profile in the cloud.
Privacy as a human right
However, Apple's competitors do not want to leave the field to the iPhone group. For example, Satya Nadella, CEO of Microsoft, at the Developers' Conference Build – like Apple's boss, Tim Cook – said that human rights were fundamental rights, even though Microsoft has recently been heavily criticized by privacy advocates for collecting data in Windows 10 and Microsoft Office. Facebook's founder, Mark Zuckerberg, has promised this spring, after the scandals of recent years, that all privacy remains private. Google President Sundar Pichai also pointed out at the developers' conference how concerned we are with preserving the private sphere.
Apple is not the only technology giant to complain about confidentiality. At the same time, the company must defend itself against claims that the most important iPhone product, the iPhone, does not always behave in the privacy respect, as promised – at least if the smartphone is Also made up of applications from Google, Facebook, LinkedIn and other third-party vendors installed. This was confirmed by a large-scale Washington Post experiment published shortly before the start of the WWDC, which revealed that on an iPhone full of apps in a week, some 5,400 ad followers were extracting a lot of data, including the location of the device or its phone number.
Applications providing mobile data include Microsoft's OneDrive and the applications of Nike, Spotify and Weather Channel, a subsidiary of the IBM group. Even the Washington Post's own app was revealed by the experts as a culprit, and many trackers tracked were used to control the advertisements of the Facebook and Google networks.
Espionage methods become more sophisticated
At Apple, this does not threaten the reputation of confidentiality. At WWDC, however, Apple executives have recognized the need to constantly improve the subject of privacy, especially because the methods of espionage are becoming more sophisticated. For example, Apple has only provided the ability to allow or completely prohibit the transfer of location information. Apple then proposed to limit the geo-function to the period of active use of an application. At WWDC, the iPhone company has announced the possibility of limiting the transfer of the site to one time, if this were necessary, for example, for the installation of the application.
Directly against Facebook and Google, a new Apple connection service was announced, which was also announced at WWDC. He wants to stand out with more stringent data protection from the competition, said Craig Federighi, Apple's Apple Manager. The Apple Connection service allows users to choose not to give their actual e-mail address to service providers, but the disposable address automatically generated by Apple. The mails can then be transferred by Apple to the real mail.
Criticism of "Digital Data Misuse"
Apple bluffs not only the two big neighbors of Silicon Valley, but also the German suppliers Verimi and NetID, who are trying to establish themselves with a connection alternative to Google and Facebook. Another critical factor is the need for developers to always offer the Apple connection service if applications support third-party connection services. "SPD MP Tiemo Wölken interprets this rule on Twitter as a" digital abuse of power ".
Apple's intention to completely ban advertisements for external products and the tracking of ads in children's apps has been less controversial. For example, begging for purchases within an app, to unlock new game levels, it's being taboo in kids apps and games in the new Apple Arcade service.
Source link
