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Apple has announced the launch of App Store Subscriptions, a service "intended for all content-based application editors".
This is the same system used for the highly publicized News Corp newspaper.
The transaction is simple: Apple takes 30% of all subscriptions purchased through the App Store. Publishers are allowed to sell subscribers via other channels if they wish and keep all the money.
Or in a comment attributed to Steve Jobs in the official press release:
"Our philosophy is simple: when Apple brings a new subscriber to the application, Apple earns a 30% share. When the publisher brings an existing or new subscriber to the application, he keeps 100% and Apple earns nothing. "
Below, there is this other interesting nugget:
Publishers must provide their own authentication process within the app for subscribers who have registered outside of the app.
Hmm. Does this mean that Mac OS X application developers may soon be allowed to add their own built-in authentication to previously purchased Mac App Store applications outside of the store?
Another rule for publishers: if you make special offers or offers on the outside the store, you must always make the same offer in the interior the shop.
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