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Apple wants to reduce its current dependence on the iPhone market with its own streaming video service and other subscription offers.
In the offer bearing the name "Apple TV Plus" should be exclusively available from the autumn on behalf of the series and films filmed by the company. In the fall, Apple also wants to launch a subscription to a game with which, for a fixed monthly fee, more than 100 pay games will be available. First in the United States and Canada, Apple News Plus also gives access to 300 magazines and a few newspapers at $ 9.99 per month.
With the announcements, Apple is stepping up its efforts to expand its business with services. The iPhone is currently the most important product of the group – it has generated more than 60% of its turnover during the past year. But sales have recently fallen and, in any case, the time for the rapid growth of the company is over. That's why Apple wants to use as a base about 1.4 billion devices in the hands of its customers.
A price for "Apple TV Plus" was not initially mentioned. However, the application should be available from the beginning in more than 100 countries. Apple is competing with services such as Netflix or Amazon Prime Video, although initially in a smaller format. Apple has won filmmakers recognized for their individual projects Steven Spielberg and J. J. Abrams and Hollywood and television stars such as Oprah Winfrey, Jennifer Aniston and Reese Witherspoon. Winfrey, Spielberg, Abrams, Aniston, Witherspoon and others came to Cupertino to briefly present their projects.
The existing TV application on Apple devices will be extended beyond the new service. This gives users the option of subscribing and using the individual payment sender directly to that location. For example, HBO, Showtime and Hulu are in the United States. International channels should be available in the respective countries, it was said without further details. The application should also make personalized suggestions based on the programs previously viewed. The app will be available for the first time not only on Apple devices, but also on Samsung, LG and Sony TVs, as well as on Amazon's Roku and Fire TV streaming boxes. In addition, the application, currently available in ten countries, will soon be usable worldwide.
The game subscription with the name "Apple Arcade" is also expected in the fall. There should be no advertising or additional fees. At first, there was no detail about the price of the subscription or the game titles available. Previously, there was a lot of speculation about the possibility that Apple could sell bundles for several services.
For Apple News Plus, all subscriptions would cost around $ 8,000 a year, Apple said. Family members can read for $ 9.99 a month. An important feature of the application could be personalized suggestions of new issues of magazines and individual articles. The layout of the articles is specially adapted to the size of the screen of the iPhone and the iPad. As has already been leaked by the "New York Times" and the "Washington Post" not there – but the "Wall Street Journal" and the "Los Angeles Times".
Some time ago, Apple had purchased the application "Texture", which had contracts with various magazine publishers in the United States. In the fall, the application is expected to be launched in Australia and the United Kingdom. If and when the service will arrive in Germany, Austria or Switzerland, it has not been said.
In the United States, there will also be an Apple credit card, which the group publishes with the bank Goldman Sachs. The company promises, among other things, strict data protection: "Apple does not know what and where they bought and what they paid." In addition to the virtual version of the card on Apple devices, there should also be a physical titanium card. On the side of the chip, only the name of the user is listed – no numbers or signature, so these data can not be stolen. These data however are via the app on the iPhone recoverable.
Bank Manager: Apple credit cards could also come out of the United States
The Apple credit card, which will initially be available only in the US during the summer, could also be used in other countries. "Over time, we will certainly think about international opportunities," said Richard Gnodde, head of foreign banking, Richard Gnodde, of CNBC's US channel, on Tuesday.
The credit card is one of Apple's plans announced Monday with subscription offers and other services to open new business beyond the sale of devices . The highlight: It should not give them practically in the iPhone, but also as a real titanium card instead of plastic. Customers want to attract Apple, among others, with a 2% refund on all purchases – and 3% for group products.
Industry observers did not agree on the importance of the credit card for Apple. Analysts at Goldman Sachs are not expecting a small financial contribution from Apple's earnings. However, Carolina Milanesi of the badysis firm Creative Strategies said that the real benefit of the offer for Apple would likely be increased customer loyalty.
The Apple stock had lost 1.21% the day before, but it still rose 1.28% Tuesday to $ 191.16.
CUPERTINO (dpa-AFX)
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