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Apple will enter a crowded market dominated by Netflix, Hulu and Amazon
Apple should face rivals like Netflix and Amazon while Hollywood giants, Disney and WarnerMedia, also move into space.
Here is an overview of the main players in the market.
Netflix
Netflix is the undisputed leader in streaming television, with some 140 million paying subscribers in 190 countries and territories, and hits such as "The Crown", "House of Cards" and "Stranger Things".
Netflix has gained popularity with "catalog" shows and Hollywood films and television studios, but has invested heavily in its own content in recent years. According to badysts, it could be vulnerable if it loses access to these programs because it does not have other revenue from services or products to subsidize its streaming.
Walt Disney Co. has acquired 21st Century Fox's film and television badets, which can help strengthen its video streaming service
Hulu
Hulu closed the year 2018 with some 25 million subscribers in the United States for its various streaming plans, some of which are funded by advertising.
This marked a growth of nearly 50% for the service launched in 2008 by leading TV and movie studios to compete with Netflix.
Hulu followed Netflix in original shows, including "The Handmaid's Tale" and "Castle Rock".
But a big question is how will the transformation of the media industry affect Hulu. Disney now holds a 60% stake in Hulu following an agreement with 21st Century Fox, including NBCUniversal (30%) and Comner (WarnerMedia), 10%. With each of these companies embarking on their own streaming services, Hulu's future is uncertain.
Netflix CEO Reed Hastings is seen on a 2016 photo
Amazon Prime Video
Amazon does not disclose the number of subscribers to Prime Video, but it could be used by the 100 million members in more than a dozen countries.
Like Netflix, Amazon could also lose content in studio libraries in the coming years, but it also has its original programs and films, including the Oscar-winning film "Manchester by the Sea."
Amazon may be less vulnerable to new competition because its revenue base comes from a broader base of services and not from streaming.
Disney +
Today, Walt Disney Co. will launch its Disney + streaming service this year.
Hulu conquered the audience with her original production "The Handmaid's Tale"
Disney will have close to 40% of box office revenue in the United States as a result of its transaction for 21st Century Fox's badets, combined with its own ABC studio and television programs, which will give it an extensive library of franchises "Star Wars" and Marvel Superhero.
Some badysts predict that Disney will be able to ramp up globally to compete with Netflix or exceed it in a few years, but the transition to streaming means we are moving away from its long-standing business model.
WarnerMedia
Telecommunications giant AT & T acquired Time Warner's entertainment and media giant and renamed it WarnerMedia, with the intention of switching to streaming with the rich content of Warner Bros. Studios, the premium HBO channel and Turner broadcast.
This service launched in 2019 will have rights on hits like those of HBO. "Game of Thrones", but it remains to be seen how much of Time Warner's catalog, including shows such as "Friends" and Loony Tunes cartoons, will be picked up by rivals like Netflix and Amazon.
Amazon, whose CEO, Jeff Bezos, is seen here, uses his Prime Video service as a benefit to his wider subscription offering
NBCUniversal
Comcast's multimedia entertainment unit, NBCUniversal, has announced the launch of an ad-supported streaming service in 2020.
The group that owns the Universal Studios library and the NBC broadcast network will bet that viewers will opt for a free or discounted service with ads instead of paying between $ 10 and $ 15.
This model, which could also be adopted by WarnerMedia or Disney, could fuel a new market for "addressable" or targeted ads, based on viewer data in the same way as Google and Facebook.
Other
CBS already has a standalone streaming service for its own television programs and another for its premium channel, Showtime. Other companies such as Viacom, Paramount and Starz may be looking for a way to enter the market, but could be faced with consumer problems overwhelmed by the number of subscription services available.
British actress Emilia Clarke plays in "Game of Thrones," one of HBO's successes that could be offered in a new AT & T WarnerMedia streaming service.
Explore further:
Disney signs $ 71 billion deal for Fox entertainment badets
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