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A new report today indicates that Apple spent $ 4.2 billion on research and development in the quarter ending June, the highest quarterly amount ever spent on research and development, according to its report. quarterly earnings statement.
Apple's R & D bill accounted for 7.9% of its total revenue, the highest percentage since 2003, when Apple still focused on iPods and Macs. Apple is expected to spend more than $ 16 billion on research and development in 2019.
The increase in R & D spending comes as a result of the drop in sales of Apple's cash cow, the iPhone. The iPhone business turnover in the last quarter was down 12% over the same period last year. Apple invests in core technologies that can power devices that have not yet been built, but developing and exploring open technologies has a cost.
Apple has always lagged behind other big tech companies in terms of percentage of sales, and the rest. In June, Microsoft devoted 13.4% of its revenue to research and development and Google, 15.7% of its turnover to research and development.
Analysts have noted Apple's growing costs in research and development. In its third quarter earnings call, an badyst asked Apple's chief financial officer, Luca Maestri, whether the company plans to continue spending more and more money, and said the trend will continue. .
Maestri further stated, "We want to improve the user experience and differentiate our products and services in the market, so we will continue to do so, and some types of investments are of course very strategic to us and they are going to have long-term implications. "
Apple CEO Tim Cook explained the purchase of Intel by a phrase called "Tim Cook Doctrine" among Apple's watchers.
Cook said, "Apple's long-term strategy is to own and control the core technologies of the products we manufacture.To learn more, read the complete CNBC report.This report deals with the acquisition of the modem. Intel, the Titan project, anti-UV glbades and more.
For the record, it was actually a Steve Jobs doctrine that had been recorded in 2004: "I've always wanted to own and control the main technology in everything we do." Tim Cook just thinks about that.
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