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They are labeled geniuses and surround themselves with the coolest gadgets offered by a technology giant whose CEO has become a rockstar of Silicon Valley. But working in an Apple retail outlet is it all the hype? An anonymous employee of a retailer Apple gives an interview to a magazine in which he states "sometimes the business can feel like a cult".
"They give us a little paper pamphlet and he says things like – and I paraphrase here:" Apple is our soul, our people is our soul, "said the employee Popular mechanics. "There was this training session where they started to explain to us how to work on our personality and to separate people from people with external orientation and internal orientation. It was just weird.
"We're supposed to sell AppleCare product support with just about everything, and honestly, it's not that hard to sell, because it's not a bad deal. But we're supposed to push MobileMe, and that's really difficult to sell. Nobody ever sells it. "
Watch out for strollers carrying iPods
"There are security guards everywhere. They are undercover, so you can not tell who they are. They have to deal with people doing things like rolling in strollers and trying to use them to get out with Time Capsules and iPods. "
"That's it, sell, sell, sell!"
"When I'm here, I'm drawn to the culture of competition. Normally, I'm rather discreet, but when I'm at the store, everything is sold, sold, sold! I want to progress, get a promotion and eventually go to the Genius Bar – where you want to be. Who does not want to be a genius? "
[Popular Mechanics, Fortune]
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