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It is already known to Amazon: some thematic channels can also be subscribed and offer, for example, documentaries or more recent films or productions of individual studios. Apple extends the "Apple TV" application to a similar function and names these "Apple TV channels" – as usual, the name of the company is again replaced by the logo ("channelsTV channels"). Each viewer has the opportunity to choose from the many channels and subscribe only to those with interesting content. Among them are HBO, Starz, CBS All Access and many more.
The real innovation is Apple TV +
The title of the event already suggested animated images – with the slogan "It's time of the show", Apple had presented the video section of the iTunes Store 13 years ago , it's now the big expansion. Of course, this does not stay with the channels, the real innovation is "Apple TV +". This propels you towards the general attack against Netflix and company with all their exclusive productions.
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Apple relies on a mix of content commonly available from major studios (channels) as well as self-produced works. They are always handpicked, but the portfolio will increase significantly over time. On the stage, Apple invited Steven Spielberg, Jennifer Aniston and Reese Witherspoon to talk about their upcoming series "The Morning Show". These are of course only on Apple TV +. Many other appearances on stage (including street puppets in sesame) were intended to document the position of the theme portfolio. Even Operah played and announced two new productions.
availability
The "Apple TV channels" offer will be launched in May – in more than 100 countries where the updated TV application will be available. The channels are also offered by Amazon Fire, Roku and third-party smart TVs. Apple TV + will follow in the fall, probably with the next updates of the operating system. In addition to the channels, TV + is present in more than 100 countries – contrary to what we feared, so it is not an exclusive service in the United States. A price did not name Apple.
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