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Apple wants to reduce its current dependence on the iPhone market with its own streaming video service and other subscription offers. In the offer bearing the name "Apple TV Plus" should be exclusively available from the autumn on behalf of the series and films filmed by the company.
In the fall, Apple also wants to launch a subscription to a game with which, for a fixed monthly fee, more than 100 pay games will be available. First in the United States and Canada, Apple News Plus also gives access to 300 magazines and a few newspapers at $ 9.99 per month.
With the announcements, Apple is stepping up its efforts to expand its business with services. The iPhone is currently the most important product of the group – it has generated more than 60% of its turnover during the past year. But sales have recently fallen and, in any case, the time for the rapid growth of the company is over. That's why Apple wants to use as a base about 1.4 billion devices in the hands of its customers.
A price for "Apple TV Plus" was not initially mentioned. However, the application should be available from the beginning in more than 100 countries. Apple is competing with services such as Netflix or Amazon Prime Video, although initially in a smaller format. Apple has won individual filmmakers such as Steven Spielberg and J. J. Abrams and Hollywood and television stars such as Oprah Winfrey, Jennifer Aniston and Reese Witherspoon for individual projects. Winfrey, Spielberg, Abrams, Aniston, Witherspoon and others came to Cupertino to briefly present their projects.
© APA / AFP / NOAH BERGER
The existing TV application on Apple devices will be extended beyond the new service. This gives users the option of subscribing and using the individual payment sender directly to that location. For example, HBO, Showtime and Hulu are in the United States. International channels should be available in the respective countries, it was said without further details. The application should also make personalized suggestions based on the programs previously viewed. The app will be available for the first time not only on Apple devices, but also on Samsung, LG and Sony TVs, as well as on Amazon's Roku and Fire TV streaming boxes. In addition, the application, currently available in ten countries, will soon be usable worldwide.
Introducing Apple TV +.
A new streaming service with creative original stories from television and cinema. #AppleEvent pic.twitter.com/xLhtdNNaa2– Apple TV (@ ApplePV) March 25, 2019
Apple Arcade Game Subscription
The game subscription with the name "Apple Arcade" is also expected in the fall. There should be no advertising or additional fees. At first, there was no detail about the price of the subscription or the game titles available. Previously, there was a lot of speculation about the possibility that Apple could sell bundles for several services.
>>> Learn more: Apple attacks with its video service
Apple introduces a subscription service for news
For Apple News Plus, all subscriptions would cost around $ 8,000 a year, Apple said. Family members can read for $ 9.99 a month. An important feature of the application could be personalized suggestions of new issues of magazines and individual articles. The layout of the articles is specially adapted to the size of the screen of the iPhone and the iPad. As has already been leaked by the "New York Times" and the "Washington Post" not there – but the "Wall Street Journal" and the "Los Angeles Times".
Some time ago, Apple had purchased the application "Texture", which had contracts with various magazine publishers in the United States. In the fall, the application is expected to be launched in Australia and the United Kingdom. If and when the service will arrive in Austria, Germany or Switzerland, it has not been said.
Apple credit card available in the United States
In the United States, there will also be an Apple credit card, which the group publishes with the bank Goldman Sachs. The company promises, among other things, strict data protection: "Apple does not know what and where they bought and what they paid." In addition to the virtual version of the card on Apple devices, there should also be a physical titanium card. On the side of the chip, only the name of the user is listed – no numbers or signature, so these data can not be stolen. These data however are via the app on the iPhone recoverable.
Thank you for reading!
That's it … But nothing has been said about the costs. I want to finish the ticker with the words of Tim Cook: "What a fun morning!" In our case, just in the evening. Thank you for the many Mitlesen!
Oprah with the documentary and "the largest reading club in the world"
Winfrey is working with Apple on several documentaries in preparation. She also wants to transfer her incredibly popular reading club to Apple TV Plus. Discussions with the authors, as well as other new features should then be possible. Still standing ovations. And also Tim Cook is back on stage.
Oprah on stage!
Americans are racing! Ovations standing! She is one of the most popular talkers in the country.
More details
Apple TV + is ad-free and allows downloads on supported devices.
Exclusive Apple Offers
It exists in more than 100 countries
and it comes in the fall
FINALLY TRAILER
At the end of the presentation, there will be a first look at the shows. A compilation of all the shows presented today.
Why do not we see trailers?
Until now, we have presented a lot of shows, but still no trailer. Somehow very strange …
Now we see Kumail Nanjiani on stage
He presents his series Apple TV + "Little America".
Aquaman is at home … now Jason Momoa is also on stage
He presents his sci-fi series "See" on the side of Alfre Woodard. The show is about us, not seeing people anymore.
… and the following are on stage: Reese Witherspoon and Jennifer Aniston
They present their joint program "The Morning Show". Steve Carell is here too. There are not yet any extracts from the show, which is a bit irritating, but hey!
… Steven Spielberg on stage
The director's caption smiles: "This is my first time at Apple." Accompanied by ovations, he talks about his work on Apple TV's "Amazing Stories" series. This was Spielberg's first experience in science fiction.
star saucepan
As always, Apple also occupies an important place. A number of big names in Hollywood, like Steven Speilberg, J.J. Abrams, Ron Howard, Jennifer Aniston … tell us all what it takes to have a good story.
"Apple TV +"
We have been waiting for him since the beginning of the day: Tim Cook presents Netflix's competitor "Apple TV +".
In addition, more than 100 countries and regions are also present. But in each individual, there will be adapted offers, they say. The costs have not been discussed yet. But it was pointed out that Apple would share the data with anyone. It's something …
The application is also available for Roku and Amazon Fire TV. This is not a small step for Apple. TV manufacturers such as Sony, LG and even Samsung are also present.
Sensation!
We knew that the TV application was also available on the market for the iPhone and iPad. The novelty is that you can use them on Mac!
Also series and movies for children
Of course, there is also a children's channel in the app. Of course, you should not forget the little ones among us.
If Apple managed to gather all the services of this application, it would be sensational. But if you have to pay each supplier more, it is very expensive.
There are also sports channels in the United States. The movies are there anyway and for cable subscriptions, you pay as usual. And one thing should not miss in the TV application: the trailer.
Apple organizes the content with its own editorial team. "Like the good friend who gives recommendations," says here. Let's see. This is custom AI and Apple channel offers are there. By the way, not Netflix – no wonder.
Next point: TV application
Now, we are slowly approaching the video content. Apple presents the retreaded TV application. "Watch now" gives an overview, "Next" is also new. The titles are accessible via Siri.
Typical Apple Design
The appearance makes the card quite clbady and goes well with Apple devices.
Not in Austria at first
A date of entry into force of the AppleCard in Austria is currently not foreseeable. Apple Pay must first go to the beginning.
Goldman Sachs and high security
Goldman Sachs acts as a partner bank and Apple does not know what users are buying. The cards receive what are called tokens – the credit card number must not be able to "disappear".
Other features
With the AppleCard, you should also be able to pay your credit card bill. In addition, the service can be used via the Web. And for Apple services like Music, there is 3% cashback.
Filed on the iPhone
The AppleCard is also deposited on the iPhone – in the Wallet app. Is also a recovery system. Anyone paying by credit card with Apple Pay should receive 2% of the amount credited.
Own credit card!
Apple Pay is extended with its own credit card. That's what AppleCard is called. This also confirmed this rumor.
Next point: Apple Pay
Now it continues with Apple Pay. This year, the payment service will be available in more than 40 countries. Austria could be there too. This service is already available in Germany and Switzerland.
Start date and price
Apple News + is launched today in the United States and Canada. Service fees $ 9.99 per monthThe first month of the trial is free. Later this year, the service will also arrive in Australia and Europe – it begins initially here in the UK. For the moment, nothing is known about a possible start in Austria.
No follow up, American newspapers
In addition to magazines, some major American newspapers such as the Wall Street Journal or Los Angeles Time are also available. Positive: According to Apple, advertisers can not follow users.
setting
Users can customize Apple News + to suit their own needs. They also receive automatic suggestions, with topics / magazines that might be suitable for them. The application is a bit more detailed by Wyatt Mitchell, an Apple designer.
Simple search
Apple promises a simple search. Magazines come after the cover. They should be easy to find on all macOS and iOS devices. The texts are specially prepared for iPhone and iPad.
Big choice
Apple News + should contain from the start more than 300 different magazines from all fields (fashion, sport, engine, information, etc.). A wider offer does not offer any competitor.
video
Apple News + is now cleverly staged in a video. It contains journalists who are editing content.
Virtual Kiosk
Apple News is supposed to become an Apple News to become a magazine kiosk. The new offer then calls "Apple News +"
Apple News
Let's start with the Apple News news service. According to Cook, it is now the most widely used news application in the world.
Apple wants to show several new services
The boss of Apple promises several new services.
Many services
Apple already has many services in addition to its hardware, such as Siri, Apple Pay, FaceTime, iMessage, Cards, Apple Music, App Store, etc. Some are free, others pay. Today, a new one is added. The important thing is the ease of use.
Tim Cook is on stage
The boss of Apple is received with a thunder of applause. He does not want to talk long about the bush. Today, there is a new service, said Cook.
It starts right away
The music is over and it starts. The Steve Jobs Theater is packed. Applause burst in the audience. An introductory video is broadcast.
Cook is happy
Shortly before the start, the Apple CEO reported again via Twitter. He is looking forward to an exciting day, said Tim Cook.
Money does not seem to matter
In total, Apple should have put two billion dollars (1.8 billion euros) in exclusive content.
A lot of information, but still ambiguity
What remains to be determined is the scope of Apple's ambitions. For over a year, big names are gradually being introduced: Jennifer Aniston and Reese Witherspoon are in a series about the rivalries between television and breakfast, Steven Spielberg relaunches the mysterious series "Amazing Stories" of Mr. Night Shyamalan ("The Sixth Sense")) there is a thriller whose story is still secret.
The presentation will take place at the "Steve Jobs Theater" at the Cupertino headquarters. It starts at 10:00 local time (18:00 our time). The official invitation leaves little doubt about the expected novelty:
© Apple
The countdown begins
In about 20 minutes, Apple CEO Tim Cook will open the long-awaited event "It's Showtime". Then the secret of the Netflix opponent is revealed.
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