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Apple has just released its financial results for the holiday quarter, and the numbers do not look good. Between October and December, iPhone sales fell by 15%, despite a higher average selling price. All other products and services increased by 19%, but only reduced the overall decline in revenues to 5%.
Apple's financial report between October and December 2018
During the holiday season, Apple managed to generate $ 84 billion, against 88 billion a year ago. Of these, $ 51 billion came from iPhones, while the second highest performing category is services, with $ 10.875 billion. In a press release, Apple announced that the 33% increase in sales of Wearables, Home and Accessories was at an all-time high, as well as Mac sales that jumped 9%.
Tim Cook, CEO of Apple, said that while disappointed at not meeting revenue targets, "Apple is managed over the long term and this quarter's results demonstrate that Underlying our business is deep and extensive. " The iPhone business is not expected to improve anytime soon and should rely on other elements of their portfolio.
The announcement also revealed that there were 1.4 billion active installed devices around the world, which constitutes a record record for Apple. Although this "testifies to the satisfaction and loyalty of [Apple] customers, "one can only wonder how much this figure can increase with the high retail prices of iPhones.
Tim Cook also said that some markets with weak currencies could get price adjustments for the iPhone without highlighting a particular country.
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