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Intel's next dedicated graphics card, dubbed Arctic Sound, could well blow up prices, at least according to recent statements by chief architect and former director of AMD, Raja Koduri. In an interview with the Russian YouTube channel PRO Hi-Tech it gives an overview of Intel's plans.
Arctic Sound: An exceptional price with a HBM2 memory from $ 200?
To make the third attempt at implementation in the field of graphics processors and discrete graphics processors, Intel is confident in launching a price war with large dogs AMD and Nvidia. If users are allowed to believe the words of Intel's chief developer, Raja Koduri, that's exactly what's planned. As a result, Intel plans to first feed the mainstream market with a graphics card priced at US $ 200. Only then follows a professional enterprise solution "(…) with a larger amount of HBM memory", Says Koduri.
Our strategy revolves around price, not performance. There are GPUs for everyone at HBM, for data centers.
Raja Koduri, Intel
Does this mean that Intel's entry-level solution starting at $ 200 also has a smaller amount of HBM storage? This question remains the head of Arctic Sound in the interview culprit. In fact, the price range of $ 200 and the high bandwidth memory, HBM short, do not match. Intel could still acquire the necessary market share of AMD and Nvidia to gain a foothold. Reddit, meanwhile, describes an inexpensive variant of the HBM storage standard to be developed by Samsung.
Although HBM is characterized by low latency, high bandwidth, and lower power consumption than traditional GDDR5 or GDDR6 systems, it is relatively expensive to manufacture. Also at AMD, Raja Koduri was instrumental in introducing the first graphics cards for consumers using HBM memory.
From iGPU to Game GPU: an architecture for everything
Intel plans to launch a full family of graphics cards over the next two to three years, from the integrated graphics solution (iGPU) to professional enterprise products and gaming graphics cards, all in the same architecture. However, Koduri did not comment on ray tracing.
Our GPU strategy, the most popular GPU integrated graphics.
Raja Koduri, Intel
Start 2020: also for players
Since late 2018, it is clear that Intel's first discrete GPU will be released in 2020. A video released by Intel at the Siggraph 2018 soon left no doubt that Arctic Sound would also appeal to players.
We want to release our graphics. # SIGGRAPH2018 pic.twitter.com/vAoSe4WgZX
– Intel Graphics (@IntelGraphics) August 15, 2018
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