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Hovis reports his beloved television ad "The boy on the bike", almost 50 years after his last appearance.
The short film will be broadcast on ITV Monday night.
Sir Ridley Scott, who began his career as a director with the original advertisement, remastered it at the same time as the British Film Institute's National Archives.
The advertisement was first broadcast in 1973 and showed a young boy pushing a bike loaded with bread on a paved hill. Hovis said he hoped to present the advertisement to a new generation that still includes "his fundamental message of hard work, family and community strength".
The ad has undergone a 4K digital restoration and its score of Dvorak's New World Symphony has been re-recorded by a new generation of the original Ashington Colliery fanfare.
In April, a survey of 1,200 consumers described this ad advertisement as "the most comforting and iconic advertisement in the UK".
Jeremy Gibson, Marketing Director at Hovis, said, "As our brand values have never been more relevant, we decided to remaster and re-launch our" The Boy on the Bike "ad.
"Although they are over the age of 46, recent research has shown that advertising is as good today as it has always been and differs from entertainment-oriented advertising in the broad sense.
"We are witnessing a mbad movement across the country celebrating crafts, traditional products and British products. This announcement is one of the most iconic examples of a brand celebrating the links that unite us as communities and as a country. our future."
Scott said, "I'm delighted that the" boy on the bike "is still considered a so emblematic and comforting story that stays in the heart of the country.
"I remember the filming process as if it was yesterday, and its success represents the power of advertising."
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