At NAB 2019, Sony Unveils Products, Solutions, and Workflows that "Power Today and Transform Tomorrow"

As the media industry gets transformed, visitors to the Sony C11001 kiosk will focus on two critical areas: content value and workflow efficiency. The value of the content will be demonstrated through 4K, 8K, High Dynamic Range (HDR) and High Frequency Image Technology (HFR), which create attractive and attractive badets. IP and multimedia services provide workflow efficiency that supports interoperability, flexibility, automation, collaboration, and global distribution. Together, these solutions enhance creativity and increase the options available to professionals.

"To meet the imminent demands of our customers in this time of significant change, our mission and guiding principle is to work hand-in-hand with our customers to create compelling solutions," he said. Theresa Alesso, President of the Pro Division of Sony Electronics. "Our new slogan for Sony's professional activities is" Live Your Vision. "This demonstrates the company's desire to work closely with creators to inspire them and enrich their storytelling capabilities. On the basis of this vision, we are giving the "power today, transform tomorrow," which is our theme for NAB 2019. "

In addition, as broadcasters move closer to deploying the next generation of broadcast technology, Sony Electronics will continue to provide TV prototypes, demodulators, and application development tools for the growing number of broadcast trials. ATSC 3.0 market in the United States.

Crystal LED Display System – "See, That's Believe"
The heart of the booth will be Sony's LCD system. He will present immersive 8K X 4K images that prove that "see, believe is" and explain why the major broadcasting organizations and global have standardized this dynamic visual experience for their most prominent spaces.

Smart Media Services – Transformation of operations
Sony's smart media services are transforming traditional media channels, generating more value for richer audience engagement, and providing OTT subscription services for additional digital and linear revenue sources through collaboration capabilities. cloud, IA, IP, data badysis and software automation. At NAB, intelligent media services will appear in a variety of workflows for broadcast operations, as well as for Sports and Production workflows.

• Ci Media CloudIntegrated artificial intelligence features that support object recognition, speech synthesis and facial detection at Sony Ci Media Cloud improve the possibility of discovery, the possibility of research and improve transcription. Ci also offers live feeds, streaming, and clipping to capture and watch live streams wherever you are.
• Crispin AutomationCrispin's LoadingDock and FARlink software offer stations the ability to aggregate program and commercial content from various locations in the cloud and on-site with the help of a centralized solution. By combining Crispin's traffic interface and FARlink's integration with Sony Ci, the groups of stations have the ability to manage and perform playback of all their content from the cloud.
• NavigatorX Media DorsalA content and workflow solution in on-premise, hybrid, and cloud configurations. New features include an enhanced workflow editor with the ability to schedule workflow execution and native support for additional professional formats, including R3D, DNG, DPX, and EPS.
• XDCAM airA cloud-based service that connects field-based camcorders to installations. XDCAM air integrates with Media Backbone Hive, Media Backbone NavigatorX and third-party systems to provide streamlined acquisition workflows. New features include support for the audio intercom feature, HEVC broadcast (H.265) and multipoint distribution.
• Beehive of the backbone of the mediaAn integrated news and sports production system, streamlining the workflows from planning to archives. New features include:
• ST2110 ingest and spread
• Workflow integration in real time and XDCAM files
• A powerful HTML5 browser-based edition, including effects, subtitles, 16-channel audio and waveforms.

Live production – For quality and efficiency

• 4K/ HD HD live camera systemSony new HDC-5500 is a multi-format camera with the world's first 2/3 inch camera. 4K Global shutter CMOS sensor three. The imager ensures superb image quality in 4K, Live HD and HDR production applications. The camera is also capable of producing 4K directly from the camera using a 12G-SDI interface, allowing 4K field monitoring and 4K / HDR wireless applications. Use again HDCU-5500 camera control unit (CCU), the system offers a very high speed transmission (UHB), capable of sending two channels of 4K signals simultaneously, which allows two signals to be sent to the CCU inputs or to send 4K images to the camera for full surveillance 4K / Capacity of HDR monitors. The new CCU provides 12G-SDI 4K Standard output and a SMPTE ST 2110 IP interface with a hardware option. The HDC-5500 also offers a 4x high frame rate as standard and offers up to 8x HD and 2X 4K with a future software option. The HDC-5500 system meets the needs of 4K, HDR, HFR, IP and wireless for today's and tomorrow's production needs and will guide our customers into the future. The recently announced HDC-5500 and HDC-3500 systems offer attractive options for flexible and cost-effective migration paths from state-of-the-art technology.
• Live Element Orchestrator and the new SDI-IP conversion boardsSony improves its IP Live production solutions with the Live Element Orchestrator, its first system orchestration software to improve the availability of production systems, improve workflow efficiency through more efficient use of production resources and reduce system downtime, improving thus the productivity of the production of content. Resources can be shared across multiple locations and configurations. The two new Sony SDI-IP conversion cards, the NXLK-IP50Y and NXLK-IP51Y (12G-SDI): Supports SMPTE ST 2110 standards with optional format conversion and HDR compatibility. On the Sony booth, visitors can see a full set of IP Live production products supporting the SMPTE ST 2110 in HD and 4K. In addition, the Sony booth will be connected to HyperX eSports Arena, via a network provided by CenturyLink, for a remote production demonstration on the SMPTE ST 2110 with the help of Live Element Orchestrator.
• DWX Wireless Digital ReceiverSony's DWX series digital wireless microphone system is designed for various types of production, including live broadcast, broadcast, theaters, and events. The two-channel DWR-R03D digital wireless receiver includes new features through a firmware upgrade. Updates include:
• New automatic frequency shift mode to prevent audio loss
• Automatic channel coordination for easy and simple channel tuning
• Exit exchange function
• Graphical spectrum badyzer showing interference visually
• MODE4 CODEC for better sound quality

Cinema, CM and Program Productions – Maximum Creative Freedom

• Venice, Digital Cinema Camera SystemDesigned exclusively for high end cinematography, Venice continues to provide not only outstanding images, but also total flexibility, creative freedom and an established workflow to meet the filmmakers' shooting needs. The newly released version 3.0 software adds two new imaging modes: 5,7K 16: 9 and 6K (full width) 2.39: 1, as well as X-OCN XT and Cache REC. The version 3.0 software also enables the use of Sony's new CBK-3610XS portable and lightweight expansion system, which allows a wired separation between the Venice body of the camera and image sensor block. In addition, the firmware version 4.0 has been announced recently, which adds high shooting 4K 120fps and 6K 60fps with an optional license. The firmware version 4.0 should be available in June. Venice "Bad Boys for Life" and "Peter Rabbit 2" from Sony Pictures are coming out in 2020.
• BVM-HX310, 31-inch Reference Monitor, Grade 1Announced at IBC last year, the BVM-HX310 is being introduced for the first time at NAB. This is ideal for 4K Applications for calibrating, shading and quality control of HDR colors. The BVM-HX310 supports a wide range of colors including DCI-P3, ITU-R BT.2020, S-Gamut3.Cine and S-Gamut3. The advanced performance of the TRIMASTER HX allows the BVM-HX310 to achieve 1000 nits brightness in full screen with 1,000,000: 1 contrast ratio. With accurate and faithful color reproduction across the entire luminance range , it's a great tool for digital film and post-production workflows. In addition, the BVM-HX310 has useful features such as User LUT, Quad View, and automatic HDR tuning with VPID for various workflows.
• Xperia™ SmartphoneSony Xperia 1 is a 4K The OLED smartphone with a CinemaWide ™ 6.5 "21: 9 display. The Creator mode (ITU-R BT.2020 support and 10-bit tonal gradation *) inspires monitors Sony's flagship for accurate color reproduction Cinema Pro "Powered by CineAlta" cinematic experiences with color-based presets based on expression. * 8-bit display with 2-bit software smoothing
• LMD-A240 Professional Monitors, LMD-A220, LMD-A170Version 3 firmware for the LMD-A240, LMD-A220, and LMD-A170 models provides HDR production enhancements that support multiple EOTF files such as SMPTE ST 2084 (PQ), ITU-R BT.2100 (HLG) ), S-Log2, S-Log3. S-Log 3 (Live HDR) and 2.4 (HDR). Switching EOTF, the maximum brightness is automatically set. Support already for ITU-R BT. In 2020, monitors allow accurate color reproduction in HDR at a lower cost than conventional systems. 4K HDR monitors.

News and Documentary Production – New Style and Expression

• CBK-FS7BK ENG Style Mounting Kit for FS7 and FS7llSony is popular PXW-FS7 and PXW-FS7 M2 XDCAM camcorders will be optimized for news gathering with the new CBK-FS7BK ENG-Style construction kit and one LA-EB1, Lens mount adapter B4 to E. The mounting kit provides an experience comparable to that of an operator, while the LA-EB1 allows operators to shoot in depth of field with the zoom factor high required for traditional information production. The mounting kit also includes an expansion unit with a wireless audio receiver connector and built-in wireless functionality for advanced network operation for broadcast use.
• UWP-D wireless microphone systems With a new compact and lightweight design, the latest UWP-D Wireless Microphone Series offers NFC synchronization for quick and easy channel tuning and supports a multi-interface ™ shoe (MI shoe) with a digital audio interface providing high quality sound with low noise for XDCAM PXW-Z280 and PXW- Z190 from Sony. The new UWP-D series offers advanced integration with camcorders for improved usability.
• XDCAM PXW-Z280 and PXW-Z190 Portable CamcordersThe PXW-Z280 and PXW-Z190 will enhance their capabilities with firmware version 3.0, which includes wireless file transfer with Dual Link connection, file transfer without the use of a mobile application and the Support for a Multi-Interface Shoe ™ (MI Shoe). with digital audio interface for superior sound and improved usability for the new UWP-D wireless microphone series.

Creating simple and professional-quality content for broadcasting, education, business and government

• BRC-X400 4K Pan-Tilt-Zoom Camera (PTZ)Sony's newest 4K pan-tilt-zoom (PTZ) camera, the BRC-X400, is ideal for cost-effective content creation, including for broadcast and filming applications in large theaters. The camera supports IP and is equipped with NDI® | HX with an optional license. When it comes out in the fall, it should be compatible with REA-C1000, the first AI-based video badytics solution from Sony.
• HXR-MC88 HD Camcorder the size of a palmThe new HXR-MC88 compact camcorder provides professional-quality, cost-effective HD capture that meets the growing demand for video content in a variety of scenes, including educational, professional, and government environments. With a large 14.2 megapixel Type 1.0 Exmor RS type RS CMOS sensor, users can capture high-quality images with less noise under bright, dark lighting conditions. The camera also features a fast hybrid autofocus system that captures motion seamlessly. Other highlights include integrated 4-step ND filters and 12x optical zoom, which can be doubled 24 times with clear image zoom while maintaining full resolution with Super Resolution technology and 48x zoom. with the digital extension of Sony.

New technology for 4K Recording

• PZW-4000 4K XAVC recorderThe PZW-4000 4K The XAVC recorder supports recording / playback XAVC-L422 QFHD 200 with XAVC-I QFHD 300. It also allows direct playback from SxS memory cards, without ingesting multimedia content in an SSD internal, in addition to a simultaneous recording on internal SSD and SxS cards. A simple, VTR-like control panel is included, allowing business users to easily control operations with their known and experienced skills.
• SxS memory card and reader / writerThe SBP-120F (120GB) and SBP-240F (240GB) are the latest additions to Sony's durable and reliable SxS PRO X series. Both offer ultra-fast transfer speeds of up to 10 Gbps and enable stable capture of high-speed content. Used with the new reader / writer, the SBAC-T40 with the Thunderbolt ™ 3 * interface, allows the transfer of 240 GB of video content in about 3.5 minutes.

For more information on Sony's latest professional technologies, visit booth # C11001 at NAB or pro.sony.

About Sony Electronics Products & Imaging Solutions – Americas
Sony Electronics Imaging Products and Solutions – The Americas Group develops and manufactures audio and video technologies and solutions for a range of professional applications. This includes television and film production, live event production, ENG / VET, digital cinematography, etc. Sony's professional technologies are used in market segments, including multimedia solutions, imaging solutions, education, visual simulation and entertainment, theater, health care and sports. Visit pro.sony for more information.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio encompbading electronics, music, motion pictures, mobile phones, games, robotics and financial services. Headquarters at San Diego, California, Sony Electronics is an electronics leader for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as award-winning Alpha interchangeable lens cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of complete solutions for 4K professional broadcasting and audiovisual equipment 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

* Under certification. Thunderbolt and the Thunderbolt logo are trademarks of Intel Corporation or its subsidiaries in the United States and / or other countries.

SOURCE Sony Electronics Inc.