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according to Chef's pencil, Which compiled the list based on data from Google Trends, Australians showed the highest levels of interest in veganism around the world based on their research on the Internet.
"In 2018, research in the veganism category, which includes vegan research conducted in any language (eg," veganism "," vegan restaurants "," vegan "," vegan rezepte "), has been largely overwhelmed by research conducted in previous years, "Wrote the site.
"The popularity of vegan-related research was 11% higher than in 2017 and 35% higher than in 2016. "The largest shopping center
The site used Google's badigned Vegan popularity scores to identify countries and cities that showed interest in a particular topic.
Australia topped the list with a popularity rating of 100 on Vegan, 2 points ahead of its nearest competitor, the United Kingdom. New Zealand had a score of 87.
This corresponds to the growing number of agribusiness companies in the region, which are becoming more and more favorable to vegans.
Sunfed Meats, a New Zealand vegetable protein company, offers pea protein products, claiming to be soy-free, gluten-free and GMO-free, and boast of "The most minimalist ingredient bridge on the world market".
The company plans to turn to Australia as the next target market and is already seeing high volumes of demand.
"We have many more demands than we can meet from all sides: retail, wholesale and fast food, and this continues to grow," Sunfed founder and CEO Shama Lee said FoodNavigator-Asia.The largest shopping center
The popularity of the vegan lifestyle can also have a very real impact on the traditional dairy and meat industries.
Australian dairy supplier Murray Goulburn, which supplies brands such as Devondale and Liddell, has announced a 22% drop in milk sales in 2017, while soybean manufacturers' figures foresaw a promising future for the New Zealand meat industry, with 25% of New Zealanders expected to put an end to meat consumption by 2025.
Euromonitor International reported that Australia is the world's third fastest growing market for vegan products in 2018, and is expected to reach some US $ 215 million by 2020 out of the current 136 million.
A 2016 survey by Roy Morgan found that the number of New Zealanders who switched to a fully or almost entirely vegetarian diet between 2011 and 2015 increased by about 27%, mainly because of the larger number of men ( 63%) having modified their plan.
Why the interest in veganism?The largest shopping center
according to NewsweekVeganism as a way of life is rapidly gaining popularity, mainly because of the growing awareness of its health and sustainability benefits.
Various studies have theorized that reducing or ending the consumption of meat and dairy products would not only help the planet, but also address health issues. A 2018 study published in Science Said that switching to vegan would reduce the global use of farmland by more than 75%, which would result in a significant reduction in environmental impact.
The other compelling reason is the growing number of claims of cruelty in the meat industry, popularized by documentaries such as Cowspiracy and Earthlings. Last March, six US animal welfare groups called McDonald's for animal cruelty.
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