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The National Democratic Congress (NDC) flag bearer, Mr. Ekwow Spio-Garbrah, said the NDC had suffered a lot in the 2016 general election because of its inability to present a well-crafted message to the electorate. .
This, he said, helped the NPP in the opposition win the hearts of voters with its free SHS campaign messages, A District, A Factory, A Village, a Dam, among others.
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Mr. Spio-Garbrah said this by addressing the NDC constituency leaders and section presidents in the central district of Tema on Saturday, November 24, 2018.
the brand image
As a marketing and communications specialist, he would ensure that the party carries the mark and sends a positive message to voters to convince them to vote overwhelmingly for the NDC to take power away from the NPP in 2020.
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"The party's message will be designed to be easily understood and recalled by party communicators in their quest to communicate the NDC's policies and programs to the electorate," he said.
He said the NDC's chances of victory in Elections 2020 were better because he held the NDC flag, stressing that he was not carrying the baggage of incompetence and corruption.
He shared his experience and contributions to the NDC, including his role as Chair of the NDC Advertising Committee in 1996, and Vice President and Minister of State in approximately four departments, and noted that He had among the aspirants good record within and outside the government.
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He further urged delegates not to vote for a candidate who would run the NDC for a single term, but rather to choose one that would keep the NDC in office for two terms.
Mr. Spio-Garbrah, whose speech was punctuated by several new slogans and songs composed by himself to project the CND as a party with a message to win the elections, said that candidates for the flag race should be considered a friendly competition between members of the same family.
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