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The beauty industry is growing faster than ever. Today, this sum is estimated at $ 532 billion, according to a new report from the retail badysis company Edited.
The growing number of beauty bloggers sharing YouTube tutorials and posting their favorite Instagram on their favorite lipstick continues to change the way consumers discover new products and interact with brands. In recent years, many cosmetics companies and consumer-oriented beauty brands have begun to shift away from traditional advertising to the benefit of the power of influencer marketing and brand ambbadadors.
Read more: Influence Marketing Report: Research, Strategy and Platforms to Leverage Social Media Influencers
At the same time, social platforms have evolved to become more accessible by allowing consumers to buy items they see in a message directly from the app. With features like Instagram Shopping and Pinterest custom bugs, if consumers see something they like, they can click on it to learn more and then make a purchase.
According to the Edited Report, several burgeoning beauty trends will help the industry to continue to grow. Here are the four key factors for Edited to advance the beauty market:
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