Ben and Jerry's giving away 'Half Baked' ice cream to people who buy marijuana on 420



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Ben and Jerry's is giving them the chance to get their hands on their hands when they buy marijuana on 420.

The American food company has partnered with Caliva, a cannabis dispensary organization based in San Jose, California.

When customers place orders of marijuana through Caliva on Saturday April 20, they'll receive a free pint of Ben and Jerry's 'Half Baked' ice cream in return.


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"Fans of Cannabis Can Celebrate 4/20", "the ice cream company stated.

While consumers may badume the collaboration has been formed, it is also necessary to raise awareness of the criminal justice system with respect to marijuana-related charges.


"In states where we are legal, and even though we are black and white, we are still in the black, we are in the black." We love 4/20 and we love legalization, but that's not OK, "Ben and Jerry's explained.

The company added that while the legalization of marijuana in certain regions, "racial disparities" still exist.

"Let's be clear: even with increased legalization," The company outlined.

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1/26

A man wears a marijuana leaf mask during the annual 4/20 cannabis culture celebration at Sunset Beach in Vancouver, British Columbia

AP

2/26

A lady smokes marijuana on Parliament Hill on 4/20 in Ottawa, Ontario

Getty Images

3/26

James Reed smokes during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

4/26

People sign a 4/20 sign on Parliament Hill in Ottawa, Ontario

Getty Images

5/26

A woman smokes marijuana on Parliament Hill on 4/20 in Ottawa, Ontario. Polling was introduced in Canada for a fee to legalize the use of marijuana, but many would like the proposed minimum age for consumption to be raised. Sixty-three percent of the people told the Angus Reid Institute they support legalization

Getty Images

6/26

A man smokes marijuana during the annual 4/20 marijuana rally on Parliament Hill in Ottawa, Ontario, Canada

Reuters

7/26

Demonstrators smoke marijuana during the '4/20 Santiago' rally in favor of legalization in front of the Moneda presidential palace in Santiago, as part of the Global Marijuana March which is being held in cities worldwide

Getty Images

8/26

People play with a mock marijuana joint during a 4/20 party to demand legalization and to celebrate marijuana culture outside the Senate building in Mexico City, Mexico

Reuters

9/26

Adam Eidinger, co-founder of DCMJ, hands-free marijuana joined to DC residents who worked on Capitol Hill as part of the 1st Annual Joint Session to mark '4/20' and promote legalizing marijuana on Capitol Hill in Washington, DC

Getty Images

10/26

11/26

Police arrest Rachel Ramone Donlan after she handed over to marijuana joined to DC residents who worked on Capitol Hill as part of the 1st Annual Joint Session to mark '4/20' and legalizing marijuana on Capitol Hill in Washington, DC

AFP / Getty Images

12/26

Police arrest Rachel Ramone Donlan after she handed over to marijuana joined to DC residents who worked on Capitol Hill as part of the 1st Annual Joint Session to mark '4/20' and legalizing marijuana on Capitol Hill in Washington, DC

Getty Images

13/26

Thousands of people gather to smoke marijuana during the '420 Santiago' in front of the Moneda presidential palace in Santiago

Getty Images

14/26

People are waiting for the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

15/26

Kevin Barron and Lasean Moore of Raleigh, North Carolina, share at the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

16/26

Nic Ruhl takes a pull at a joint hand rolled joint at 4:20 pm MDT during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

17/26

Various cannabis paraphernalia on display at a vendor's stall during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

18/26

Mo Banez, of Austin, Texas, lights up during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

19/26

A man displays a large container of cannabis during the Denver 420 Rally at Civic Center Park in Denver, Colorado. The rally, held annually, is a celebration of both the legalization of cannabis and cannabis culture. Colorado is one of twenty-six U.S. states along with the District of Columbia that has legalized the use of cannabis either recreationally or medically

AFP / Getty Images

20/26

Sitting in small groups on the rose garden in the Rose Garden just across the Knesset, participants read up the clock struck 4:20 for the local version of the traditional April 20 pro-marijuana events, known as '420' rallies

Getty Images

21/26

An Israeli smokes a marijuana joint in Jerusalem during a rally at the Rose Garden

Getty Images

22/26

Sitting in small groups on the rose garden in the Rose Garden just across the Knesset, participants read up the clock struck 4:20 for the local version of the traditional April 20 pro-marijuana events, known as '420' rallies

Getty Images

23/26

An Israeli girl poses with a mock marijuana joint in Jerusalem during a rally at the Rose Garden, to celebrate 420 and to express their defiance of current laws

Getty Images

24/26

aelis pbades around a marijuana joint in Jerusalem during a rally at the rose garden, to celebrate 420 and to express their defiance of current laws

Getty Images

25/26

An Israeli smokes a marijuana joint in Jerusalem during a rally at the rose garden, to celebrate 420 and to express their defiance of current law

Getty Images

26/26

An Israeli smokes a marijuana joint in Jerusalem on April 20, 2017 during a rally opposite the Knesset to celebrate 420 and express defiance of current laws

AFP / Getty Images


1/26

A man wears a marijuana leaf mask during the annual 4/20 cannabis culture celebration at Sunset Beach in Vancouver, British Columbia

AP

2/26

A lady smokes marijuana on Parliament Hill on 4/20 in Ottawa, Ontario

Getty Images

3/26

James Reed smokes during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

4/26

People sign a 4/20 sign on Parliament Hill in Ottawa, Ontario

Getty Images


5/26

A woman smokes marijuana on Parliament Hill on 4/20 in Ottawa, Ontario. Polling was introduced in Canada for a fee to legalize the use of marijuana, but many would like the proposed minimum age for consumption to be raised. Sixty-three percent of the people told the Angus Reid Institute they support legalization

Getty Images

6/26

A man smokes marijuana during the annual 4/20 marijuana rally on Parliament Hill in Ottawa, Ontario, Canada

Reuters

7/26

Demonstrators smoke marijuana during the '4/20 Santiago' rally in favor of legalization in front of the Moneda presidential palace in Santiago, as part of the Global Marijuana March which is being held in cities worldwide

Getty Images

8/26

People play with a mock marijuana joint during a 4/20 party to demand legalization and to celebrate marijuana culture outside the Senate building in Mexico City, Mexico

Reuters


9/26

Adam Eidinger, co-founder of DCMJ, hands-free marijuana joined to DC residents who worked on Capitol Hill as part of the 1st Annual Joint Session to mark '4/20' and promote legalizing marijuana on Capitol Hill in Washington, DC

Getty Images

10/26

11/26

Police arrest Rachel Ramone Donlan after she handed over to marijuana joined to DC residents who worked on Capitol Hill as part of the 1st Annual Joint Session to mark '4/20' and legalizing marijuana on Capitol Hill in Washington, DC

AFP / Getty Images

12/26

Police arrest Rachel Ramone Donlan after she handed over to marijuana joined to DC residents who worked on Capitol Hill as part of the 1st Annual Joint Session to mark '4/20' and legalizing marijuana on Capitol Hill in Washington, DC

Getty Images


13/26

Thousands of people gather to smoke marijuana during the '420 Santiago' in front of the Moneda presidential palace in Santiago

Getty Images

14/26

People are waiting for the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

15/26

Kevin Barron and Lasean Moore of Raleigh, North Carolina, share at the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

16/26

Nic Ruhl takes a pull at a joint hand rolled joint at 4:20 pm MDT during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images


17/26

Various cannabis paraphernalia on display at a vendor's stall during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

18/26

Mo Banez, of Austin, Texas, lights up during the Denver 420 Rally at Civic Center Park in Denver, Colorado

Getty Images

19/26

A man displays a large container of cannabis during the Denver 420 Rally at Civic Center Park in Denver, Colorado. The rally, held annually, is a celebration of both the legalization of cannabis and cannabis culture. Colorado is one of twenty-six U.S. states along with the District of Columbia that has legalized the use of cannabis either recreationally or medically

AFP / Getty Images

20/26

Sitting in small groups on the rose garden in the Rose Garden just across the Knesset, participants read up the clock struck 4:20 for the local version of the traditional April 20 pro-marijuana events, known as '420' rallies

Getty Images


21/26

An Israeli smokes a marijuana joint in Jerusalem during a rally at the Rose Garden

Getty Images

22/26

Sitting in small groups on the rose garden in the Rose Garden just across the Knesset, participants read up the clock struck 4:20 for the local version of the traditional April 20 pro-marijuana events, known as '420' rallies

Getty Images

23/26

An Israeli girl poses with a mock marijuana joint in Jerusalem during a rally at the Rose Garden, to celebrate 420 and to express their defiance of current laws

Getty Images

24/26

aelis pbades around a marijuana joint in Jerusalem during a rally at the rose garden, to celebrate 420 and to express their defiance of current laws

Getty Images


25/26

An Israeli smokes a marijuana joint in Jerusalem during a rally at the rose garden, to celebrate 420 and to express their defiance of current law

Getty Images

26/26

An Israeli smokes a marijuana joint in Jerusalem on April 20, 2017 during a rally opposite the Knesset to celebrate 420 and express defiance of current laws

AFP / Getty Images

"Black New York City residents, for example, are more likely to be arrested for pot than whites."

For every purchase of marijuana made from Caliva on 420, 4.2 per cent of the profits are being donated to the "Clear My Record" project by Code for America.

The aim of the "Clear My Record" project is to help clear the criminal record of being discriminated against in the workforce, with those arrested with marijuana-related charges.

"We're very proud to be partnering with Ben and Jerry's to drive awareness of America's Code 'Clear My Record' program," said Dennis O'Malley CEO of Caliva.

"We believe it is our duty in the cannabis industry to pay respect to those who have been most affected by prohibition.

"'Clear My Record' is a transformative initiative that offers people with cannabis records a second chance to get jobs and housing, and ultimately thrive.

In the US, medical marijuana has been legalized in 33 states.

Meanwhile, it is legal in Washington DC.

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