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It has long been a question of cannibalizing the iPad on the netbook, the laptop or the PC sector. However, two other voices are being heard, this time from the world of badysts and the CEO's suites. The iPad has "cannibalized notebook sales by up to 50 percent," CEO Brian Dunn, CEO of Best Buy, told reporters earlier this week.
The statement, though dramatic in itself, appears to be supported by a Wall Street badyst who reported Thursday that US growth of laptops dropped 4% in August, the first time this product was experiencing negative growth. Noting that the sharp decline is due to the introduction of the iPad, Morgan Stanley's Katy Huberty attributes part of the "cannibalization of tablets" to the decline in the growth of the number of laptops.
On Tuesday, Dunn announced that the iPad would be present this fall in the 1,093 Best Buy outlets. The 61% increase in company profits, driven by portable gadgets, mobile phones and other consumer devices, and the abandonment of televisions and personal computers could be a possible reason. Dunn said that consumers are "willing to spend disproportionately for these devices because they become so important in their lives."
This does not seem to be a feeling limited to Best Buy. According to rumors, the retailer Target would start selling iPads from October 3, Walmart to be equipped with the tablet by the end of the year.
Judging by the sales data for the first week of September, laptop sales are still down. Sales fell 4 percent year-over-year, Huberty said. The downward movement is probably a trend.
"We expect tablets to continue to put pressure on computers as more and more vendors launch products (for example, Dell Streak and Samsung Tab) and Apple will expand its iPad distribution." , she told investors Thursday evening.
[AppleInsider, Fortune, Wall Street Journal]
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