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Beyonce has offered her American fans the chance to win free tickets to see her and Jay-Z "for life".
The catch? You must commit to eating more vegan meals.
The offer – that Beyonce has shared with her 123 million Instagram followers – addresses only one fan and is limited to 30 years old.
Beyonce manages the contest as part of the Greenprint project – which highlights the positive effect that veganism can have on the environment.
Fans can submit the number of their herbal meals and get back the chance to win tickets for 30 years.
Beyonce has long been badociated with the vegan movement. The Vegan Society says that it has contributed to the creation of an herbal diet.
She published photos of her food and encouraged fans to join her by choosing an herbal diet.
Now she gives fans the chance to see her for life, with Jay-Z.
The contest is only open to people living in the United States, but the winner will receive tickets for up to 30 years – and he / she can receive a guest.
The Greenprint project site says "each of us has the potential to save our planet with our meal choices".
By entering the number of herbal meals you eat, the site performs various environmental calculations for you.
For example, "by eating nine herbal meals, the environmental impact could be equivalent to 14 trees absorbing harmful gases from the air in a month," he says.
The prize is estimated at around $ 12,000 (£ 9,100), according to the contest website.
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