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WPP, Interpublic, Omnicom and Publicis Groupe, are a bit in trouble. Their stocks have been affected and there are & nbsp;a significant drop in value on their part. The world of advertising is warned against a slump worse than expected for its activity.
The global CEO of Publicis,& nbsp;Arthur Sadoun& nbsp;Recognized quarterly growth slowed from 2.2% in the third quarter to 0.5% in the last quarter of 2018, and the company's shares fell 12% from 55 to 48.50 euros.
WPP& nbsp;The share price fell by 6%, while Interpublic and Omnicom both fell by around 5%.
Publicis Group, a French multinational specializing in advertising and public relations (AP Photo / François Mori)ASSOCIATED PRESS
"The impact of attrition on traditional advertising has been stronger than expected," said Sadoun, explaining that "a handful of US customers" was largely responsible.
Sadoun also warned that they are waiting for a & nbsp; approximate start for 2019, as the same trend will continue in the first quarter of this year, which is not surprising.& nbsp;FMCG& nbsp;According to the CEO of Publicis, traditional advertising accounts for about 35% of the group's turnover.
Publicis Groupe CEO Arthur Sadoun attends the Publicis General Meeting in Paris, France on Wednesday, May 31, 2017. (AP Photo / Francois Mori)ASSOCIATED PRESS
Paul Richards, responsible for research at& nbsp;Dowgate Capital Stockbrokers& nbsp;in London, said: "For& nbsp;Publicis& nbsp;shares down 12%, the market is not concerned about a particular area [of the business] but the traditional agency model in general. With& nbsp;WPP,& nbsp;IPG& nbsp;and& nbsp;Omnicom& nbsp;investors are doing a "cross read". This shows that it's not just a problem for& nbsp;Publicis, but for all traditional agency groups. The world is changing and global corporations are struggling to adapt. "
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WPP, Interpublic, Omnicom and Publicis Groupe, are a bit in trouble. Their stocks have been affected and there is a significant drop in value on their part. The world of advertising is warned against a slump worse than expected for its activity.
The global CEO of Publicis, Arthur Sadoun Recognized quarterly growth slowed from 2.2% in the third quarter to 0.5% in the last quarter of 2018, and the company's shares fell 12% from 55 to 48.50 euros.
WPP The share price fell by 6%, while Interpublic and Omnicom both fell by around 5%.
Publicis Group, a French multinational specializing in advertising and public relations (AP Photo / François Mori)ASSOCIATED PRESS
"The impact of attrition on traditional advertising has been stronger than expected," said Sadoun, explaining that "a handful of US customers" was largely responsible.
Sadoun also warned that they are expecting a difficult start to 2019 as the same trend will continue in the first quarter of this year, which is not surprising. FMCG According to the CEO of Publicis, traditional advertising accounts for about 35% of the group's turnover.
Publicis Groupe CEO Arthur Sadoun attends the Publicis General Meeting in Paris, France on Wednesday, May 31, 2017. (AP Photo / Francois Mori)ASSOCIATED PRESS
Paul Richards, responsible for research at Dowgate Capital Stockbrokers in London, said: "For Publicis shares down 12%, the market is not concerned about a particular area [of the business] but the traditional agency model in general. With WPP, IPG and Omnicom investors are doing a "cross read". It shows Publicis, but for all traditional agency groups. The world is changing and global corporations are struggling to adapt. "
