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In a conference call on Disney's results on Tuesday, managing director Bob Iger praised the growth of ESPN's streaming service, ESPN +. Launched last April, Iger said the network already has 2 million paying subscribers.
Via CNBC:
The company said Tuesday in its report on the first quarter financial results that ESPN +, launched last year, has 2 million paying subscribers, double the number of it 's five months ago. For $ 5 a month, customers enjoy a selection of baseball, soccer and live hockey games, UFC fights and original content, such as "30 for 30" documentaries.
"We anticipate that the expansion of combat sports content on the streaming service will generate continued growth in the coming months," said Disney's general manager, Bob Iger, about the news. announces results by badysts.
As Patrick Crakes has noted on Twitter, ESPN stands out in the landscape of subscription video-on-demand:
Outside of WWE, I find it difficult to find another SVOD subscription service segmented with as many subscribers. Heck, all over the SVOD product world – including the mega giant Netflix – there's not much of it with the 2M + paying submarines. https://t.co/AqiLpbORqr
– Patrick Crakes (@ Aquinas82nd) February 5, 2019
After the first UFC event on ESPN + in January, ESPN announced that it would have added 500,000 subscribers just for this event, which is a pretty impressive figure. Of course, the company also offered a one – month trial promotion for new listings. In the long run, ESPN + will need to continue adding subscribers to pay for content, and continue to add content to attract subscribers, until it finds a balance allowing it to remain profitable all the time. maintaining a customer base
To this end, the imminent launch of the Disney + streaming service (containing original Disney content and much of Disney's existing library) could provide another opportunity to create a good old-fashioned business synergy. . Iger mentioned that if the technical hurdles were overcome, he would like to see a potential reduction for ESPN + and Disney + subscribers, possibly with Hulu:
"In the end, our goal would be to use the same technology platform to allow people to register more easily to all three, if they want to use the same credit card, the same one." username, the same pbadword, etc., "Iger said during the call. By buying all three, the company "would give them a potentially cheaper opportunity or more," he said.
Hulu is currently the biggest loser in Disney's streaming division. Their losses have been somewhat inflated since they took Fox's stake in the company. But if ESPN + has a sustainable user base of 2 million subscribers in less than a year, that bodes well for the future of their streaming division.
[CNBC]
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