Brexit: brands and consumers ready to face a harsh winter



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A significant proportion of British buyers are expecting supply problems due to the anticipated Brexit date in October, while retailers warn that a fall outing would affect them at the height of the year.

Regardless of their professional status, 43% of Britons say that their buying habits will be influenced by Brexit, with more than half of them (55%) citing the specific impact of "less available income".

According to a report from the intelligence firm Blis, nearly 40% of people preoccupied with shopping after the Brexit have started storing items that they believe will be scarce after October 31st. The report, part of a wider EMEA survey, is based on interviews with 4,681 consumers, including 1,057 in the UK. Of course, the most commonly stored category is food (56%), followed by household items (44%) and medications (37%).

In terms of business, the release date at the end of October coincides with the preparation of the UK retail for its busiest season, including Halloween, Black Friday and the crucial Christmas break.

At just under four months of political conversation, the conversation took a particularly tough turn, the two candidates for the candidacy of the next British Prime Minister, Jeremy Hunt and Boris Johnson, declaring that they are resolved to leave without withdrawal contract with the EU if a renegotiation does not take place. The European Union, however, reiterated its position that the agreement on the table is the only agreement available. This is the case of who blinks first.

But the political stances and thorny realities of supply chain management are provoking a persistent headache for the UK retail industry.

"You can not pick a worse date," Sainsbury CEO Mike Coupe said in comments posted by Bloomberg. "A state-of-the-art Brexit would disrupt our business tremendously and could disrupt people's Christmas."

The problem boils down to the warehouse space and the network bandwidth. At the end of October, the level of stocks held by British retailers in anticipation of the Christmas peak period increased. Add to this extra stock to avoid chaos in the logistics chain after Brexit, and the systems are put in an awkward position.

"If there is a problem at the border, if there is a pricing problem, there may be interruptions," said Dave Lewis, Tesco's CEO.

The saga has dragged in a not particularly interesting way. Fatigue weighs on the individuals of the companies in charge of preparing for Brexit.

"People who ended their work plan without an agreement at the end of March are struggling to get it back on track," Brian Connell, a supply chain consultant at KPMG, told Bloomberg. "It's hard to maintain that level of energy and commitment."

From Blis, Bloomberg

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